Apple Store in Tokyo Begins Setting Up iPhone 6s Display Models

Less than ten hours before the iPhone 6s and iPhone 6s Plus launch in Japan, at least one Apple Store in the country has begun setting up display models for customers to view. The new iPhones will go on sale in Japan at 8:00 AM local time on Friday just a few hours after the smartphones launch in Australia and New Zealand.

Apple-Store-Tokyo-iPhone6s
MacRumors reader Shawn DaSilva sent us a trio of photos and a video showing Apple retail employees installing the new iPhones at an Apple Store in Omotesando, Tokyo on Thursday evening. The new iPhones are also advertised on a digital banner spanning the length of the store.

AppleStore-Tokyo-iPhone6s
Apple is no longer accepting pre-orders or in-store reservations in time for September 25, leaving lining up at an Apple Store as one of the only options to get a new iPhone on launch day. Apple is not allowing walk-in sales in China, Hong Kong, Japan and four tax-free U.S. states: Oregon, Delaware, New Hampshire and Alaska.


If you plan on waiting it out at an Apple Store, it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.

Related Forum: iPhone

Popular Stories

iphone 17 pro concept render cameras

Major iPhone 17 Pro Redesign Backed by Supply Chain Info, Claims Leaker

Thursday December 12, 2024 4:36 am PST by
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker. iPhone 17 Pro concept render Late last month, The Information's Wayne Ma claimed that the rear of the ‌iPhone 17‌ Pro and ‌iPhone 17‌ Pro...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
Generic iPhone 17 Feature With Full Width Dynamic Island single camera

iPhone 17 Air Model Enters Product Introduction Phase at Foxconn

Friday December 13, 2024 2:57 am PST by
Apple's rumored new iPhone 17 Air model has entered the new product introduction phase (NPI) at Foxconn, according to supply chain sources (via DigiTimes). The NPI phase transitions a product from concept to mass production, beginning with design validation and prototype testing, followed by supplier qualification and manufacturing process development. Pilot production runs test the...
apple tv purple

New Apple TV and HomePod Mini Launching in 2025

Thursday December 12, 2024 10:39 am PST by
Apple plans to refresh both the Apple TV and the HomePod mini in 2025 as part of a major push into refreshing its smart home product offerings, reports Bloomberg's Mark Gurman. In a report on an upcoming Apple-designed Bluetooth and Wi-Fi chip, Gurman says that the chip will be introduced in a new Apple TV and HomePod mini that are "scheduled" for 2025. While there is no exact timeline...
m4 mac mini hands on

Cloud-Based M4 and M4 Pro Mac Mini Models Now Available

Wednesday December 11, 2024 7:34 am PST by
Developers now have access to cloud-based M4 and M4 Pro Mac mini units via MacWeb, a Silicon Valley-based provider of cloud services. The company has launched three configurations of the new Mac mini, powered by Apple's M4 and M4 Pro chips. Developers and IT teams can rent these machines for tasks ranging from basic development to advanced artificial intelligence modeling, providing an...
Magic Mouse Next to Keyboard

Apple 'Working' on Redesigned Magic Mouse With a Long-Awaited 'Fix'

Sunday December 15, 2024 8:43 am PST by
Apple is working on a redesigned Magic Mouse that will address some "longstanding complaints," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple in recent months has been working on a "full overhaul" of the Magic Mouse with a design that "better fits the modern era." However, he does not expect the new Magic Mouse to be released in the "next 12 to 18...

Top Rated Comments

JeffyTheQuik Avatar
121 months ago
If you plan on waiting it out at an Apple Store ('https://www.macrumors.com/how-to/purchase-iphone-6s-launch-day-store/'), it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.
Amen, Brother...

Last year, I was about 1/3 the way back of a line of 200 at the King Street Store in Charleston, SC. I got there at 2am, and left at noon.

I wouldn't have traded it, though. The experience was fun, the people in line were nice, and the Apple people handed out breakfast.
Score: 3 Votes (Like | Disagree)
Rogifan Avatar
121 months ago
I feel like there are not going to be huge lines in any western countries this year. I just don't see it. Not for a pink iPhone.

I think pink means something else in China, so maybe it'll be a hit there.
You think the only reason people line up for a new iPhone is the color of the chassis?
Score: 3 Votes (Like | Disagree)
Leonard1818 Avatar
121 months ago
No way.... a retail store getting ready for a big product launch?
Score: 3 Votes (Like | Disagree)
macs4nw Avatar
121 months ago
But for most people there's no real difference between regular and "s" models this year.

I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.

4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.
That must have been sarcasm, right? :rolleyes: :D , because all the reviews about 3D Touch have been overwhelmingly positive ranging from 'a very welcome addition' to 'a killer feature ('http://www.trustedreviews.com/opinions/iphone-6s-vs-iphone-6') that will probably show up in other phones sometime in the future'.

As you said, add to that 7000 Alu, the A9/M9 processors, LivePhotos, 2GB Ram, 12 Megapixel camera, 4k video, improved (twice as fast) TouchId, and an additional color choice, there's arguably plenty of reason for people to consider this upgrade.
Score: 2 Votes (Like | Disagree)
Stickharuhi Avatar
121 months ago
Good for Anime Fan. 6s support 10bit video native.
Score: 1 Votes (Like | Disagree)
darcyf Avatar
121 months ago
So people complained when they got rid of lines for the Watch. Now they're complaining that anyone bothers lining up at all for the iPhone.

I'm sure they're not the same people. It's just this is what Apple is up against. Never mind the other half of MacRumors readers who like a little sensibility in their day...
Score: 1 Votes (Like | Disagree)