Less than ten hours before the iPhone 6s and iPhone 6s Plus launch in Japan, at least one Apple Store in the country has begun setting up display models for customers to view. The new iPhones will go on sale in Japan at 8:00 AM local time on Friday just a few hours after the smartphones launch in Australia and New Zealand.
MacRumors reader Shawn DaSilva sent us a trio of photos and a video showing Apple retail employees installing the new iPhones at an Apple Store in Omotesando, Tokyo on Thursday evening. The new iPhones are also advertised on a digital banner spanning the length of the store.
Apple is no longer accepting pre-orders or in-store reservations in time for September 25, leaving lining up at an Apple Store as one of the only options to get a new iPhone on launch day. Apple is not allowing walk-in sales in China, Hong Kong, Japan and four tax-free U.S. states: Oregon, Delaware, New Hampshire and Alaska.
If you plan on waiting it out at an Apple Store, it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
Monday February 17, 2025 2:30 am PST by Tim Hardwick
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024.
Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...
Monday February 17, 2025 6:53 pm PST by Joe Rossignol
YouTube channel Front Page Tech today revealed the alleged design of Apple's widely-rumored "iPhone 17 Air" model, set to launch later this year.
"iPhone 17 Air" render created by @zellzoi for Front Page Tech
In a video uploaded today, Front Page Tech shared renders depicting what it believes is likely the final design of the "iPhone 17 Air." The device is expected to feature an ultra-thin...
If you plan on waiting it out at an Apple Store ('https://www.macrumors.com/how-to/purchase-iphone-6s-launch-day-store/'), it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.
Amen, Brother...
Last year, I was about 1/3 the way back of a line of 200 at the King Street Store in Charleston, SC. I got there at 2am, and left at noon.
I wouldn't have traded it, though. The experience was fun, the people in line were nice, and the Apple people handed out breakfast.
But for most people there's no real difference between regular and "s" models this year.
I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.
4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.
That must have been sarcasm, right? :rolleyes: :D , because all the reviews about 3D Touch have been overwhelmingly positive ranging from 'a very welcome addition' to 'a killer feature ('http://www.trustedreviews.com/opinions/iphone-6s-vs-iphone-6') that will probably show up in other phones sometime in the future'.
As you said, add to that 7000 Alu, the A9/M9 processors, LivePhotos, 2GB Ram, 12 Megapixel camera, 4k video, improved (twice as fast) TouchId, and an additional color choice, there's arguably plenty of reason for people to consider this upgrade.
So people complained when they got rid of lines for the Watch. Now they're complaining that anyone bothers lining up at all for the iPhone.
I'm sure they're not the same people. It's just this is what Apple is up against. Never mind the other half of MacRumors readers who like a little sensibility in their day...
