Amazon today announced the follow-up to last year's Fire TV streaming device, simply dubbed "The New Amazon Fire TV." The new $99 box is getting a handful of new features, including 4K ultra HD video streaming, the addition of the company's Alexa voice assistant into the operating system, and a processing boost of 75 percent over last year's model.

new fire tv
The introduction of Alexa will allow customers to play their music, check on the score of a sporting event, and see how the weather is outside, all while using their voice. Speaking into the Fire TV remote will bring the voice assistant up -- who made her debut in the Amazon Echo last fall -- and she will eventually become more acclimated to each customer's speech patterns, vocabulary, and personal preferences.

In addition to 4K ultra HD streaming, the company promises higher quality basic HD video for everyone who doesn't have a television set that supports 4K settings. Amazon has also introduced expandable storage, allowing customers to increase the 8GB of on-device storage all the way up to 128GB for a variety of apps and games.

“The team has packed an incredible amount of technology and innovation into a tiny package,” said Jeff Bezos, Amazon.com Founder and CEO. “The new Fire TV includes 4K support, more processing power, Alexa integration, the largest selection, and exclusive features—for less than $100. The new Fire TV Stick with Voice Remote brings voice search and Alexa integration for less than $50. These are powerful devices at incredible prices.”

Concerning games specifically, the company also announced an entirely new Amazon Fire TV Gaming Edition, which is essentially today's newly announced Fire TV bundled alongside the new Fire TV Gaming Controller, a 32GB microSD card, and Shovel Knight and Disney's Ducktales pre-installed. The new gaming controller includes voice commands and search like the traditional Fire TV remote, plus access to Alexa, up to 90 hours of battery life that use AA batteries, and an audio headphone jack.

fire tv gaming edition
With a launch date of October 5, both bundles of the new Fire TV can be pre-ordered beginning today, with the traditional Amazon Fire TV retailing at $99 and the Amazon Fire TV Gaming Edition going for $139. The company also introduced a new bundle of the Fire TV Stick for $49 that now includes the voice remote, which will begin shipping on October 22.

Tag: Amazon

Top Rated Comments

kcirtap00 Avatar
133 months ago
This is what the new Apple TV should have been. At the price it should have been.
Score: 20 Votes (Like | Disagree)
Corrode Avatar
133 months ago
By the time I own a 4K TV (at least a year or two off), I'm sure Apple will have a 4K version of their new Apple TV. I have no problem buying a 1080p Apple TV when it's release in October.
Score: 16 Votes (Like | Disagree)
UndefinedxJoker Avatar
133 months ago
Before all the new ATV haters get too excited: It doesn't mention specific HDMI version support, and specifically says it's limited to "2160p up to 30fps."

So, no 4K at 60fps, and no HDR - both features of HMDI 2.0.

Most likely this does not support HDMI 2.0, and isn't "really" 4K in the sense of taking advantage of the features of a 4K tv other than only the resolution.
Oh stop apologizing for Apple. There is no excuse as to why they shouldn't have included 4K in what is supposed to be "the future of tv". They are stingy just like they have 16GB iPhone and have outdated iPads yet still charge full price for them.
Score: 16 Votes (Like | Disagree)
Jeaz Avatar
133 months ago
On the tech side this sure beats the new Apple TV. Guess time will tell how the softwares and content match up.
Score: 13 Votes (Like | Disagree)
oneMadRssn Avatar
133 months ago
Before all the new ATV haters get too excited: It doesn't mention specific HDMI version support, and specifically says it's limited to "2160p up to 30fps."

So, no 4K at 60fps, and no HDR - both features of HMDI 2.0.

Most likely this does not support HDMI 2.0, and isn't "really" 4K in the sense of taking advantage of the features of a 4K tv other than only the resolution.
Score: 13 Votes (Like | Disagree)
oneMadRssn Avatar
133 months ago
Oh stop apologizing for Apple. There is no excuse as to why they shouldn't have included 4K in what is supposed to be "the future of tv". They are stingy just like they have 16GB iPhone and have outdated iPads yet still charge full price for them.
I'm not apologizing for anyone; I have nothing to apologize for.

There is more to 4K than just 2160p resolution. Had Amazon released a device that supported full HDMI 2.0 spec, with 2160p at 60fps, and one or more of the several competing HDR standards, then that would be a truly 4K-ready streaming device. It isn't though because it doesn't have those things.

I choose to spend my money at the company that releases complete products at the right time, rather than half-baked products just to brag about a lone spec number.
Score: 10 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...