Alongside its new purchase pages for the iPhone 6s and 6s Plus, Apple debuted a website feature called "Get Ready to Pre-Order", an attempt to streamline the pre-ordering process in what is frequently a hectic and potentially confusing time for some would-be iPhone purchasers.

preorder
The option, which is available both online and in the Apple Store app, allows users to enter their wireless account details to confirm available pricing options before pre-orders officially begin at 12:01 a.m. PDT on September 12. This allows users to have a more streamlined pre-order experience, simply selecting their iPhone model, storage size, color and potential accessories before checking out.

In recent months, Apple has made efforts to streamline its shopping experiences in both retail and online stores. Last month, the company removed the iPad Smart Signs from its retail stores and moved pricing information into new apps on the display products themselves. The company also merged the Apple.com website and online store, creating a more streamlined experience for users.

Related Forum: iPhone

Top Rated Comments

CFreymarc Avatar
135 months ago
I'm not buying this phone purely out of protest at their decision to stick the base model at 16GB for a FOURTH year running. I personally would upgrade to the 64GB model regardless, but the way that NAND storage prices have plummeted over the last few years there is really no freaking excuse. This year really should have been the year. A "premium" phone should never be crippled with 16GB of storage.
Like that will get you anywhere.
Score: 7 Votes (Like | Disagree)
randallking Avatar
135 months ago
I'm not buying this phone purely out of protest at their decision to stick the base model at 16GB for a FOURTH year running. I personally would upgrade to the 64GB model regardless, but the way that NAND storage prices have plummeted over the last few years there is really no freaking excuse. This year really should have been the year. A "premium" phone should never be crippled with 16GB of storage.
Not everyone needs more than 16 GB. Some casual users like my wife don't have a lot of apps, music, etc. She doesn't take many photos or videos. No need for all that storage.

If photos and videos are a problem, it's more convenient and cost effective to use iCloud Photo Library.

Just because you don't like something is no reason to say, "No one else should buy this either."
Score: 5 Votes (Like | Disagree)
dumastudetto Avatar
135 months ago
Some people are going to have a very stressful Saturday managing servers and all the traffic.
Score: 5 Votes (Like | Disagree)
OC40 Avatar
135 months ago
You do realize that blaming PEOPLE for trying to save money with a 16GB phone and getting ripped off is basically the same as blaming the victims of a ponzi scheme and not the con man, right?

I really can't believe people are so brainwashed by Apple's corporate messaging that they will defend it for staying stuck in the year 2012 while the rest of the industry has moved on.
You sure like to twist words. There are options - plenty of options. Everyone has a choice. If a 16GB iPhone does not fit the need, purchase another phone.
Score: 3 Votes (Like | Disagree)
MMcCraryNJ Avatar
135 months ago
I really can't believe that there is so much wrong information about the iPhone Upgrade Plan as well as AT&T Next. I guess this is what happens when consumers get so used to being ripped off through the carrier subsidy/contract model.

It's not strictly a leasing program, you guys. Although it CAN be if that's the way you would like it to be. Think of it, as well as AT&T Next, as a 'lease to own' program. They are giving you a device that's worth $649-$949, dividing the cost up into a certain number of months with 0% interest, and you pay that every month. When you reach a certain number of payments, you can, AT YOUR OPTION, trade the device back in, which will wipe the remaining amount of the agreement, and then you start another one. So with the iPhone Upgrade Plan, the cost of the device and AppleCare+ is divided into 24 months. After 24 months of payments, you OWN the device. It is yours. You paid for it. BUT, after you've paid the 12th payment (50% of the amount), you have the OPTION of giving the device back to wipe out the rest of your payments. There is nothing unfair, or shady going on here. You're not being ripped off by doing this vs. getting a contract. On the contrary, this is more upfront, honest, and fair. This was a GOOD change that the entire industry adopted following T-Mobile.

All of that being said...I also cannot figure out a way to save my AT&T account information through the web store or the Apple Store app.
Score: 3 Votes (Like | Disagree)
JCrz Avatar
135 months ago
the new iPhone 6S sports a wimpy 16GB base model for a fourth year running. I'm done posting about this, but apple should know they're gonna lost a lot of customers about this. The sheeple will continue to obey their corporate overlords and will buy whatever phone that got announced regardless, but I'm sick of it.
Yay! So when you switch to a different platform, can you do us a favor and never return to these forums to constantly complain about buying things you hate? Thanks in advance!
Score: 3 Votes (Like | Disagree)

Popular Stories

Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage [Resolved]

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
maxresdefault

Google Gemini-Powered Siri Will Reportedly Have These 7 New Features

Tuesday January 13, 2026 7:52 pm PST by
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details. Subscribe to the MacRumors YouTube channel for more videos. As soon as this spring, the report said the revamped version of Siri will be able to… Answer more factual/world knowledge questions in a conversational manner Tell more stories Provide...