New Apple TV to Start at $149, Feature Universal Search With Siri
Apple is set to introduce the next iteration of its Apple TV lineup at next week's September 9 media event, alongside the expected announcement of new iPhones, and a previously rumored feature is gaining additional traction today with a report from BuzzFeed claiming the new Apple TV will have universal search functionality, letting users search once and get hits from multiple sources, not just iTunes.
Universal search feature will reportedly be a "cornerstone" of the new Apple TV, allowing users to, for example, search for one movie across services like Netflix, Amazon Prime Video, and iTunes, among others. The ability to search for actors and directors will also be included in the search options, and won't limit users to just movie or television show titles.
Sources familiar with Apple’s plans say that a cornerstone of the the company’s new set-top box is a universal search feature that will enable searches across multiple streaming video services as well as Apple’s iTunes Store. Instead of searching the catalogs of multiple video services one-at-a-time for a particular movie, you’ll now be able to search all — or most of them — at once and then choose the service on which you’d like to watch it. You’ll also be able to search for actors and directors, and run other more targeted searches as well — all with Siri.
The report also claims that the new Apple TV will "start" at a price point of $149, hinting that there could be more expensive models with perhaps the possibility of expanded storage capacities. The $149 retail price does line up with previous rumors that pegged the Apple TV of launching with either a $149 or $199 price tag. The company has been said to be keeping the third-generation Apple TV, currently priced at $69, as an entry-level option.
Along with Siri integration, the next-generation Apple TV is rumored to feature an A8 processor, a touch-pad remote, and an App Store with an SDK available for developers to create apps. The new box will be aimed at more than just video consumption, with recent rumors hinting that the newly designed remote control will include motion sensors to support "casual" gaming experiences.
Update 8:52 AM: According to a follow-up report by 9to5Mac, the new Apple TV's onboard storage will be in the 8–16 GB range, and the touchpad remote included with the box will be black rather than the silver seen on the current Apple TV remote.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
