Next-Generation Apple TV Said to Launch in October for $149 or $199

Apple's fourth-generation Apple TV will be released in October with a starting price of $149 or $199, according to 9to5Mac. The report claims that Apple will also continue selling the third-generation Apple TV for $69 as an entry-level device, although the set-top box is not expected to have support for an App Store or Siri.

Apple-TV
The report adds that Apple's much-rumored streaming TV service will be available "as soon as next year" through a software update for both the third-generation and fourth-generation Apple TV. The web-based TV service is expected to deliver a lightweight package of about 25 channels for around $40 per month.

The new Apple TV is rumored to feature a dual-core A8 processor, an App Store with a native SDK for developers, Siri voice control, HomeKit integration, a new user interface and a redesigned remote control with motion sensors, a touchpad on the top, physical buttons on the bottom and a microphone.

Apple is expected to announce the new Apple TV at its September 9th media event.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

StoneJack Avatar
124 months ago
The old Apple TV 3 should go for 20 dollars or less. It's pretty useless these days
It works very well. Youtube, HBO, Netflix, runs everything I need.
Plus with Beamer it streams all movies files (including mkv) to TV from my Mac.
Score: 40 Votes (Like | Disagree)
nfl46 Avatar
124 months ago
$149 to $199 is reasonable. I'm not sure why people are complaining when the Apple TV was $99 for a long time...and from the looks of it, the ATV4 is going to bring way more functionality.
Score: 32 Votes (Like | Disagree)
peterdevries Avatar
124 months ago
The price point is not really surprising if it has storage, apps and a more capable controller. Quite excited for this (more so than for the Apple Watch tbh).
Score: 27 Votes (Like | Disagree)
ButteryScrollin Avatar
124 months ago
Who would buy a device released almost three years ago that will surely lose support next year?
"The report adds that Apple's much-rumored streaming TV service ('https://www.macrumors.com/2015/03/16/apple-online-tv-service-wsj/') will be available "as soon as next year" through a software update for both the third-generation and fourth-generation Apple TV."

If they're releasing the streaming service next year, and it supports ATV3, why would it lose support next year?
Score: 22 Votes (Like | Disagree)
peterdevries Avatar
124 months ago
Not everybody has a SmartTV.
I have one of the newest Smart TVs and am stunned at how mind-numbingly dumb the thing is.
Score: 21 Votes (Like | Disagree)
talonlzr Avatar
124 months ago
I just want a native plex client and I'm good. $149 is okay if it can do casual livingroom gaming as well :)
Score: 19 Votes (Like | Disagree)