MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.
Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.
When searching for the Apple Watch on the Currys website, a banner informs customers that the device is "currently not available at Currys and PC World" and advertises a range of smartwatches from Sony, Motorola, LG, Pebble and others.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Friday February 21, 2025 1:08 pm PST by Juli Clover
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions.
Subscribe to the MacRumors YouTube channel for more videos.
Priority Notifications - Apple Intelligence
There is a new Priority Notifications feature that can show you your most...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Friday February 21, 2025 8:01 am PST by Joe Rossignol
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld.
Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
Sorry for this comment, but being sold at Curry's and PC World doesn't have the "elite" feeling that I thought was the intention when the Apple Watch was only to be sold at Apple Stores and select retailers (like Selfridges).
Ha-Ha, Ha-Ha, If anyone buys any Apple device from PC-World then I really feel sorry for them. PC-W do not know the meaning of support (And guidance). They are the last place in the world to buy any electronic kit let alone something a sophisticated as an Apple Watch. For those on the R-H side of the Pond, PC-W is worse than Best-Buy. The previous comments about warranty are only the tip of the iceberg.
