Apple Invites Media to September 9 Event: 'Hey Siri, Give Us a Hint'

As predicted in August, Apple is planning to hold a media event on Wednesday, September 9 at the Bill Graham Civic Auditorium in San Francisco, California. Media invites were sent out today, with Yahoo's Alyssa Bereznak sharing the first look at the artwork and tagline for the invitations: "Hey Siri, give us a hint."

apple_invite_sept_2015_large


This year's iPhone-centric event is expected to see the debut of the next-generation iPhone 6s and iPhone 6s Plus, which, according to rumors, will include a reinforced body constructed from stronger 7000 Series aluminum, Force Touch, an A9 processor, 2GB RAM, and an improved camera.

Rumors have also suggested Apple will use the event to unveil the next-generation Apple TV, a major update from the existing set-top box. It will include a redesigned chassis with an A8 processor, more storage space, and a touch-based remote control, along with a new software system that includes Siri support and a full App Store.

We'll also get an update on the launch dates of iOS 9 and watchOS 2, and shortly after the event ends, we may see golden master software releases for the two software updates ahead of their final public launch.

In line with past events, the September 9 iPhone unveiling will begin at 10:00 a.m. Pacific Time. Apple has not yet confirmed whether the event will be live streamed on its website and through the Apple TV, but it is likely details on a live stream will be announced a few days ahead of the event.

Update: Siri itself is also getting in on the festivities with some witty responses.

siri_sept_9-1
Update 2: Apple will be live streaming the media event on the web for Mac, iPhone, iPad, Apple TV and PC users.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...

Top Rated Comments

farewelwilliams Avatar
135 months ago
Hint: "I'm still not very useful"
Score: 54 Votes (Like | Disagree)
lorax3 Avatar
135 months ago
The invitation is force touch.

The stem of the apple logo is a finger, pressing down on the screen..........

event1-420x314.jpg ('http://www.loopinsight.com/wp-content/uploads/event1-420x314.jpg')
Score: 46 Votes (Like | Disagree)
sampaul Avatar
135 months ago


Attachment Image
Score: 40 Votes (Like | Disagree)
zsbradt Avatar
135 months ago


Attachment Image

Attachment Image

Attachment Image
Score: 39 Votes (Like | Disagree)
darkknight14 Avatar
135 months ago
Wake Me Up When September 8th Ends...
Score: 38 Votes (Like | Disagree)
tgwaste Avatar
135 months ago
The hint is the colors represent the old tv bar colors.

Score: 36 Votes (Like | Disagree)