Facebook today rolled out a new virtual assistant called "M" inside its Messenger app for a limited number of users in the Bay Area, reports Wired. "M" is powered by both artificial intelligence and Facebook employees, enabling Messenger users to ask questions and complete tasks such as making restaurant reservations, ordering birthday flowers or discovering the best places to go hiking in California.

Facebook Messenger M
Using "M" is as simple as beginning a conversation with the assistant through the Messenger app, at which point it will begin providing you with recommendations or ask further questions to narrow down your request. Unlike Siri, "M" does not have a gender, nor it is possible to know whether you are being helped by a bot or a real Facebook employee -- but Facebook aims to make sure that every request is answered.

"M" aims to take on Siri, Google Now, Cortana and a growing selection of virtual assistants as the "first stop for anyone looking to do or buy anything":

It won’t take long for Messenger’s users to realize M can accomplish much more than your standard digital helper, suspects David Marcus, vice president of messaging products at Facebook. “It can perform tasks that none of the others can,” Marcus says. That’s because, in addition to using artificial intelligence to complete its tasks, M is powered by actual people.

Marcus believes that "M" will slowly expand beyond the Bay Area and eventually reach all of Messenger's 700 million users around the world.

Facebook Messenger [Direct Link] is free on the App Store for iPhone.

Top Rated Comments

Risco Avatar
134 months ago
Does anyone really use these virtual assistants? The only thing I regularly use it for is to set a countdown for my cooking!
Score: 10 Votes (Like | Disagree)
LordQ Avatar
134 months ago
Maybe people can ask M how to close their accounts.
Score: 9 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
134 months ago
So Facebook employees will be reading your messages to see what you want and what you're talking about. Nice.
Score: 9 Votes (Like | Disagree)
jpgr15 Avatar
134 months ago
Thanks for the thought, FB, but I don't think most want another personal assistant to deal with - just for the current to step up her game a bit. Looking at you, Siri.
Score: 6 Votes (Like | Disagree)
Pakaku Avatar
134 months ago
Yay for more data-mining, I guess
Score: 5 Votes (Like | Disagree)
Razeus Avatar
134 months ago
Siri is a joke at this point. Cortana, version 1 mind you, does more out of the box on day one than Siri has done in the last 3 years. I'm not sure what Apple is doing over there, but it's definitely not software inner workings of Siri.

After looking how Google Photos works automatically, I'm not sure what Apple is doing anymore to improve our lifes/save us time with software other than coming up with hardware designs.
Score: 5 Votes (Like | Disagree)

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
Low Cost MacBook Feature A18 Pro

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Friday November 21, 2025 2:26 am PST by
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup. According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...