Apple's $99 'One to One' Tutoring Program May Be Coming to an End

Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.

onetooneprogram
One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.

One to One will help you do more than you ever thought possible with your Mac. First, we'll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we'll work with you to create a curriculum tailored to your goals, learning style, and experience level.

Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
Tim Cook Apple Park

10+ Announcements Apple Could Have Rolled Into a February Event

Saturday February 15, 2025 8:00 am PST by
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead. There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event: ...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
m2 pro mac mini

Apple is Now Selling a Refurbished Mac Mini for Just $319 (!)

Saturday February 15, 2025 9:58 am PST by
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note. Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal. That's no longer...
iPhone SE 4 Thumb 1

Apple's Next iPhone SE Launching on Wednesday - Here's What We Know

Friday February 14, 2025 4:04 pm PST by
Apple CEO Tim Cook teased an Apple announcement that's coming on Wednesday, February 19, and it's looking like that mystery announcement will be the next-generation iPhone SE. We've been hearing about the iPhone SE 4 for quite some time now, and we essentially know everything to expect. If you want a sneak peek at what's coming, read on. Naming Apple first introduced the iPhone SE in...

Top Rated Comments

levitynyc Avatar
124 months ago
('https://www.macrumors.com/2015/08/24/apple-one-to-one-program-ending-soon/')


Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.



One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Article Link: Apple's $99 'One to One' Tutoring Program May Be Coming to an End ('https://www.macrumors.com/2015/08/24/apple-one-to-one-program-ending-soon/')
Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.

I miss the "I'm a Mac" ads.
Score: 25 Votes (Like | Disagree)
Cmd-Z Avatar
124 months ago
Free training may sound good on the surface, but trying to teach even a small crowd means dumbing things down to the lowest IQ, not to mention the idiot in every group that loves to hear himself talk and/or show off what he knows to the rest of the group. If I needed training, I'd gladly pay to get 1:1 service ... free would be a waste of time I'm afraid.
Score: 22 Votes (Like | Disagree)
Blackstick Avatar
124 months ago
Sad to see it go, one of the best values in the Apple Store. I worked as a Mac Genius for 6+ years, and Creatives really knew their stuff (many of them have gone on to do really great things after Fruit Co.)
Score: 16 Votes (Like | Disagree)
639051 Avatar
124 months ago
The program is good for people who really don't get Macs, I guess. Not a big deal to me.
Thanks for the deep insight. In other news water is wet!
Score: 12 Votes (Like | Disagree)
nia820 Avatar
124 months ago
With Google and YouTube who needs to pay for tutoring? This isn't the 90s anymore.
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
124 months ago
I imagine some restructuring is in order now that Apple has to figure out how to explain Music to its employees.



Attachment Image
Score: 11 Votes (Like | Disagree)