Amid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.
"Many things are conceivable," Daimler CEO Dieter Zetsche said in an interview with quarterly magazine Deutsche Unternehmerboerse published on Friday.
Silicon Valley is becoming increasingly important for automakers as vehicles become more deeply integrated with the latest technologies such as CarPlay and Android Auto, and companies such as Apple and Google could play an even bigger role as self-driving vehicles hit the streets over the next five-plus years.
"Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said. "That can be interesting for both sides."
Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth, who has over a decade of experience working on connected cars, autonomous driving, testing and regulatory affairs and more. According to his LinkedIn profile, he worked at Daimler between October 1997 and September 2014 and is now Director of Mac Systems Engineering at Apple.
Tuesday November 19, 2024 12:12 pm PST by Joe Rossignol
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Sunday November 17, 2024 5:18 am PST by Joe Rossignol
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Sunday November 17, 2024 3:03 pm PST by Joe Rossignol
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Tuesday November 19, 2024 10:10 am PST by Juli Clover
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
Wednesday November 20, 2024 3:42 am PST by Tim Hardwick
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Monday November 18, 2024 1:07 pm PST by Joe Rossignol
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
Tuesday November 19, 2024 10:52 am PST by Juli Clover
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
I only see this happening if Mercedes can manufacture a car so thin that an adaptor is required to hold passengers, which will also need to be redesigned.
I'll say it again, I don't see Apple putting technology in someone else's product. The last time they did that was Motorola ROKR and we all know how that turned out. Right now I see CarPlay as iTunes on the ROKR.
I owned the ROKR - two actually. But your point is important. Apple first install their software on someone else's hardware and in the process learned about phones. Later they built their own phone. The same could be true here.
CarPlay-related technology platform
This could be their first step into the car business. My sense is that apple isn't like google that likes to make big splashes with half baked ideas. They will get there slowly and methodically and end up with a significantly more polished product in the end. Apple has never been first (except for the original apple computer that was the first commercially successful personal computer), but they have consistently come in and done it better (except for some of their services, like Music, Maps, and iCloud).
Owning a Sprinter 2013, I deeply wish Apple stay clear of Mercedes... Mercedes are real unreliable POS. Check Rating on Consumer Reports and other rating source like :http://www.bbc.co.uk/news/business-32332210 REMEMBER JUST AN UNRELIABLE POS!
I can't speak of the Sprinters but my 2003 C240 is going strong at 153,000 miles with nothing but regular oil changes, brakes, and tires. My dad's ML320 had 450,000 on the clock before he got hit head on by a semi truck and survived. I say having it be made by Mercedes would make it very reliable and safe at that.
Unlike the 2002 BMW X5 we had that had nothing but electrical problems.
BMW provided platforms and engines to Wiesmann, Mercedes provides AMG engines to Pagani and will provide engines, platforms and electronics to Aston Martin (has 5% stake in it)
How about neither? Apple didn't go to Tag and say lets do a Watch together, they did their own. I don't know if BMW manufactures for others but if they do I could see Apple partnering in that way as I don't see Apple doing their own manufacturing.
None of the big automotive companies are single source manufacturers anymore. There is so much platform sharing it's hard to say what's from whom in cars today. BMW and Toyota are partnering on a platform that will become a small hybrid/EV sports coupe for both companies. Different sheet metal but the same architecture. There's no doubt if Apple produces a car it will be based off architecture from current manufacturers and contract assembled, that's if the car is intended for mass production. If the volumes are boutique like Ferrari or Lamborghini, the car could be manufactured anywhere.
Amid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.
