Apple Shares New Apple Music Ads: 'All the Artists You Love and Are About to Love. All in One Place.'

Apple today released a series of three Apple Music ads focused on how the service helps users discover artists. The first ad is a 60-second spot highlighting a number of artists and sharing Apple's motivation for creating Apple Music, ending with the tagline "All the artists you love and are about to love. All in one place."

Music has never had a bigger place in our lives. To have access nearly all the music in world at our fingertips is remarkable. And yet, there needs to be a place where artists and fans can discover one another. Where the entire experience, from playlists to radio to new releases, is powered by people who live and breathe music. A place that brings you the artists you love, as well as the artists you're about to love. That kind of place would be pretty great. And that's what we set out to do with Apple Music.

Two other ads are artist-focused 30-second spots, with one featuring James Bay and the second featuring Kygo.


As with the longer general "Discovery" spot, the artist ads are shot in black and white and end with the new tagline, but the artist ads include no spoken content, focusing only on the artists' work and then briefly overlaying a representation of their Apple Music pages with the Connect feature highlighted.


The new ads come two weeks after Apple began an Apple Music ad campaign in a number of public spaces around the world, including billboards, signage at bus shelters and subway stations, and more.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

Crosscreek Avatar
126 months ago
I tried it and it's just to cumbersome. I went back to Spotify.
Score: 25 Votes (Like | Disagree)
Menopause Avatar
126 months ago
Apple Music is a BLOODY NIGHTMARE. The content might be very fulfilling but usability-wise it's is an absolute ludicrous joke. iTunes UI makes you wanna hang yourself. I wasn't able to get a single playlist downloaded for offline listening because "Looks like this is no longer available". No number of resetting, logging out and in, restarting changes anything. I resubscribed to Spotify Premium within 10 or so days.
Score: 22 Votes (Like | Disagree)
ksuyen Avatar
126 months ago
Oh what a shock! What I read from the comments are whinging whinging whinging... :D

I love Apple Music and have no trouble using iTunes. I guess I am just one of those who are actually pretty smart, you know. Just saying :D
Score: 17 Votes (Like | Disagree)
Small White Car Avatar
126 months ago
Sorry, Apple. Not until you make it a separate app. I was incredibly suspicious of combining my own music with this service even before Jim Dalrymple's troubles. That story certainly didn't help matters.

There's not a single good reason for the two to be merged.
Score: 15 Votes (Like | Disagree)
HowEver Avatar
126 months ago
From the tone of the replies, Apple knows how to repel people who would never use its service in any case.

So far, I'm enjoying Apple Music, especially to play the stuff I don't need to download and save, and for discovery.
Score: 11 Votes (Like | Disagree)
swingerofbirch Avatar
126 months ago
Their ethos is overwrought. Good marketing is about what a product really is--which admittedly would make it hard to market Apple Music/iTunes/iTunes Store because really what is all that stuff?

Apple Music is supposedly curated. All I remember doing is telling it a few things I liked and disliked, and yet so far its recommendations to me seem to be based entirely on previous iTunes purchases I've made.

I don't know how Spotify makes its Weekly Discovery recommendations, but however it does it, they are spot on. Every week I find new stuff that I really like.

Back in the 90s and early 00s we shared mix CDs. Now we share Spotify lists. I can make a list for a party and link it to a Facebook group event so people can go back and see what I played during the party. Obama just shared a Spotify playlist. There's just a whole culture that Apple missed the boat on.

Yes, I bought a Britney Spears album in 2004 from iTunes. I'm not ashamed of that. But the me in 2015 isn't interested in Britney Spears' "Deep Cuts" or "Love Songs from Britney Spears you may not have heard." Plus she somehow automatically showed up on my Connect page in iTunes, which seems to be like a very, very limited version of Twitter that is only about promotion. I also get updates from U2 and Elton John. Why? I have no idea.

I should point out everything I've tried with Apple Music has been through iTunes. I don't listen to music as much on the go.
Score: 9 Votes (Like | Disagree)