AT&T today announced that the carrier plans to introduce a couple of new Mobile Share Value Plans beginning tomorrow, further expanding data bucket options for its customers while simultaneously cutting the prices of a few existing data storage options. Customers will have new options like 2GB ($30) and 5GB ($50), but those who opt-in for a plan with 15GB or higher will get unlimited talk and text to Mexico and Canada.

at&t plans

“There’s never been a better time to be an AT&T customer," said David Christopher, chief marketing officer, AT&T Mobility. “Tomorrow, we roll out new plans for everyone, including a plan that gives 50% more data than on our most popular plan. And we’re not done yet.”

The announcement today sees the price of the 15GB plan cut from $130 to $100, alongside the 20GB plan getting reduced down from $150 to $140. The company notes that larger-size plans like 25GB, 30GB, 40GB and 50GB are also available, and business customers can get plans that go up to as much as 200GB.

All of the plans being announced tomorrow cover the same benefits and options under AT&T Next, which allows users to pay for their phone in monthly installment plans of 12, 18, or 24 months. AT&T mentions briefly that "select locations" still provide two year contracts for $40 per line, but the company is in obvious motions to begin supporting subsidized contracts less and less as they pivot to a focus on Next's installment plans.

Tag: AT&T

Top Rated Comments

sputnikv Avatar
134 months ago
300MB/month? Why even offer this?
Score: 12 Votes (Like | Disagree)
ghostface147 Avatar
134 months ago
300MB/month? Why even offer this?
For someone like my mom.
Score: 8 Votes (Like | Disagree)
ZildjianLudwig Avatar
134 months ago
For someone like my mom.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
134 months ago
Goddamn reading this article and seeing the prices really highlights how American mobile carriers screw the customers. I get unlimited calls, unlimited texts and unlimited data -- albeit 3G -- for £20 ($31) a month. The rest of Europe's prices are fairly synonymous with this too.
Score: 7 Votes (Like | Disagree)
S197Mike Avatar
134 months ago
What does this mean for me? I have the old 15GB plan but upgraded to the double data when ATT was offering it a short time. Now I have 30GB. No price change?
Score: 6 Votes (Like | Disagree)
Razeus Avatar
134 months ago
The BS continues.

$100 should easily get you 25GB.

The connect fees are BS. It's why I still buy iPads wi-fi only. What do you need $15 A MONTH to connect my iPad. I paid for it and you didn't subsidize it PLUS I've already paid for the gigs of data so whether I have the iPad or not, I still have my gigs of data.

US cell companies are running a racket.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...