The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 10.9 million iPads in the second quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share fell below 25% as Apple faced increased competition from low-cost rivals Lenovo, Huawei and LG.
Samsung continued to be the second largest tablet vendor with 7.6 million tablets shipped in the second quarter and 17% market share, a 12% year-over-year unit decline. Lenovo, Huawei and LG Electronics rounded off the top five, with 2.5 million, 1.6 million and 1.6 million global tablet shipments in the second quarter respectively. All other tablet vendors had a combined 45.6% market share.
iPad sales have declined for six consecutive quarters year-over-year in what has become a stagnated tablet market over the past few years, but that trend could be broken in a few months as Apple is expected to release up to three new iPads in time for the holiday shopping season: iPad Air 3, iPad mini 4 and the much-rumored 12.9-inch "iPad Pro" targeted at professional and enterprise users.
Tuesday November 19, 2024 12:12 pm PST by Joe Rossignol
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Sunday November 17, 2024 5:18 am PST by Joe Rossignol
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Sunday November 17, 2024 3:03 pm PST by Joe Rossignol
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Tuesday November 19, 2024 10:10 am PST by Juli Clover
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
Monday November 18, 2024 1:07 pm PST by Joe Rossignol
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
Tuesday November 19, 2024 10:52 am PST by Juli Clover
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
Wednesday November 20, 2024 3:42 am PST by Tim Hardwick
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Wednesday November 13, 2024 2:09 am PST by Tim Hardwick
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
I think we're coming to see that tablets are a lot like PCs in regards to how often they will be upgraded by users. They had the large initial boom of sales to get them into the market, now people are just keeping what they have since it's good enough. The iPad 2 still gets the job done for most people and most businesses who purchase them in bulk are also still using iPad 2s. No reason to get a newer model.
In fact I think tablets will be upgraded even less often than PCs going forward as they are the least essential device between computers, smartphones, and tablets.
I don't think releasing an iPad-speed bump will increase marketshare a lot. The iPad Air 2 is IMHO the best update to date, but that didn't really help improve marketshare.
It's time for a "different" iPad... something more than just a blown-up iPod Touch.
I stopped using my iPad when I got my iPhone 6 Plus. My guess is that's the direction personal computing will head. Your phone will be the hub. It'll act as a mobile device when on the go, but when you get home, it'll wirelessly connect to some sort of Cinema Display.
