Building on a series of recent ads centered around the "If it's not an iPhone, it's not an iPhone" tagline, Apple today rolled out a new web campaign for the iPhone under the theme of "Why there’s nothing quite like iPhone."
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.
Every iPhone we've made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.
The page proceeds to highlight the iPhone's integration of hardware and software, camera capabilities, breadth of available apps, resistance to malware, and Apple's commitment to privacy and security with Touch ID and Apple Pay.
The campaign also highlights how Apple includes a variety of built-in apps and tools to make text, audio, and video messaging free and easy, track fitness and activity, and control devices around the home, all with accessibility features to make the iPhone's features available to as many people as possible. Finally, Apple points to its support network, from its retail stores to AppleCare phone and chat support.
Thursday January 23, 2025 6:41 am PST by Joe Rossignol
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones.
Below, we recap everything new in iOS 18.3.
Notification Summary Changes
Examples of inaccurate Apple Intelligence notification summaries
Apple Intelligence...
Friday January 24, 2025 1:55 am PST by Tim Hardwick
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
Friday January 24, 2025 8:16 am PST by Joe Rossignol
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner.
Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri ...
Thursday January 23, 2025 7:32 am PST by Joe Rossignol
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today.
A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Wednesday January 22, 2025 6:01 pm PST by Joe Rossignol
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device.
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
Tuesday January 21, 2025 4:31 pm PST by Juli Clover
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes.
The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Friday January 24, 2025 9:09 am PST by Juli Clover
The upcoming iPhone 17 models that Apple plans to release this year will not feature a smaller Dynamic Island, Apple analyst Ming-Chi Kuo said today.
On social media, he said that he is expecting the size of the Dynamic Island to remain "largely unchanged" across the iPhone 17 lineup. His statement is contrary to prior rumors that we've heard about planned changes for the iPhone 17 models.
...
Saturday January 25, 2025 5:07 pm PST by Joe Rossignol
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman.
Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch.
In each of the past four years, ...
Thursday January 23, 2025 2:48 pm PST by Joe Rossignol
It's also time for Apple's first product announcement of the year.
Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter last weekend, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the...
Personally, I find statements a bit vomit inducing that a phone should be "Absolutely simple, beautiful and magical to use". Love my 6 plus, but ads like this make me want to kick my own as$ for having an iPhone!
Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?
Apple's new design language can be summed up by comparing it to dressing a perfectly grilled Nathan's frankfurter with ketchup. Think about it.
It's regrettable that Jony Ive holds any sway over design. The mere fact that he is in any way responsible in conspiring any facet of design means Apple will have one less sale: Me. And if he keeps up with the magical shrinking iPhone he'll further drive people away from iPhones to something far superior like Samsung phones with 3 gigs of RAM, an Exynos 7420 octa-core, and a massive battery, all in a light-as-a-feather glass and metal body.
Just what the hell has Ive done recently? The design set by iOS 7 can only be described as a design holocaust. The flattening of UI elements into generic and unadorned shapes and the reliance on vivid Fisher Price colors is the mark of a design apostate. The trick to great UI design? Ornament that sucker into oblivion. Or rather obviousness. I write all of this with care and concern for a company I greatly admire but have doubts about when I see Microsoft, Google, and Samsung simply outshining and outclassing Apple in nearly every front. By having Jony Ive as the arbiter of taste at Apple we can be assured that iPhones will continue to embody the thinner-at-the-cost-of-battery-life design for many years to come. Not to mention the complete**** that is the Apple Watch. When you consider the new Macbook and Apple Music, this new Apple has confirmed what analysts and tech pundits have known all along: at the new Apple, there could be nothing new nor clever under the sun. The design sensibilities fostered under the Jobs regime has not endured well at Tim Cook's Apple.
All Apple had to do was outfit the MacBook Air with a Retina display and what did they give us instead? A wholly new architected piece of machinery that is about as feature complete as an iPad. Whoever asked for such a contraption? Not me. Not anyone I know. As for the iPhone, I can't believe what they've done with it. Thinness is not a feature. A phone's thinness has no direct correlation to the ease of one-handed use. All Ive and his team had to do was take the iPhone 4 and stick in a five-inch display and call it a day.
I tell you my brothers and sisters the Apple orchard is quickly becoming the Mobro 4000, doomed to drift endlessly in the economic sea as a mass of garbage that no one wants. The thinner they make the iPhone the more they are making me want to take a pilgrimage to a grander place of Androids and superior Korean design ingenuity.
Apple needs a savior more than ever to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.
"And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."
Sounds like they have the interns working hard. The writing and presentation of this campaign is unusually bad.
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.
