Building on a series of recent ads centered around the "If it's not an iPhone, it's not an iPhone" tagline, Apple today rolled out a new web campaign for the iPhone under the theme of "Why there’s nothing quite like iPhone."
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.
Every iPhone we've made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.
The page proceeds to highlight the iPhone's integration of hardware and software, camera capabilities, breadth of available apps, resistance to malware, and Apple's commitment to privacy and security with Touch ID and Apple Pay.
The campaign also highlights how Apple includes a variety of built-in apps and tools to make text, audio, and video messaging free and easy, track fitness and activity, and control devices around the home, all with accessibility features to make the iPhone's features available to as many people as possible. Finally, Apple points to its support network, from its retail stores to AppleCare phone and chat support.
Wednesday February 26, 2025 6:32 am PST by Joe Rossignol
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.
Tim Cook meeting with President Trump in 2017
"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.
Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
Wednesday February 26, 2025 7:15 am PST by Joe Rossignol
In a recent press release, Apple confirmed that iOS 18.4 will be released in April.
From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements.
While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way.
By the time the ...
Tuesday February 25, 2025 2:58 am PST by Tim Hardwick
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices.
According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
Tuesday February 25, 2025 1:18 pm PST by Juli Clover
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist."
In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
Monday February 24, 2025 9:14 am PST by Joe Rossignol
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year.
The leaker also claimed that an AirTag 2 will launch around the same time.
Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
Monday February 24, 2025 6:11 am PST by Joe Rossignol
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami.
Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe.
Below, we recap three new features rumored for the AirTag 2:
With a second-generation Ultra Wideband chip, the...
Sunday February 23, 2025 2:23 pm PST by Joe Rossignol
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay.
As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...
Personally, I find statements a bit vomit inducing that a phone should be "Absolutely simple, beautiful and magical to use". Love my 6 plus, but ads like this make me want to kick my own as$ for having an iPhone!
Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?
Apple's new design language can be summed up by comparing it to dressing a perfectly grilled Nathan's frankfurter with ketchup. Think about it.
It's regrettable that Jony Ive holds any sway over design. The mere fact that he is in any way responsible in conspiring any facet of design means Apple will have one less sale: Me. And if he keeps up with the magical shrinking iPhone he'll further drive people away from iPhones to something far superior like Samsung phones with 3 gigs of RAM, an Exynos 7420 octa-core, and a massive battery, all in a light-as-a-feather glass and metal body.
Just what the hell has Ive done recently? The design set by iOS 7 can only be described as a design holocaust. The flattening of UI elements into generic and unadorned shapes and the reliance on vivid Fisher Price colors is the mark of a design apostate. The trick to great UI design? Ornament that sucker into oblivion. Or rather obviousness. I write all of this with care and concern for a company I greatly admire but have doubts about when I see Microsoft, Google, and Samsung simply outshining and outclassing Apple in nearly every front. By having Jony Ive as the arbiter of taste at Apple we can be assured that iPhones will continue to embody the thinner-at-the-cost-of-battery-life design for many years to come. Not to mention the complete**** that is the Apple Watch. When you consider the new Macbook and Apple Music, this new Apple has confirmed what analysts and tech pundits have known all along: at the new Apple, there could be nothing new nor clever under the sun. The design sensibilities fostered under the Jobs regime has not endured well at Tim Cook's Apple.
All Apple had to do was outfit the MacBook Air with a Retina display and what did they give us instead? A wholly new architected piece of machinery that is about as feature complete as an iPad. Whoever asked for such a contraption? Not me. Not anyone I know. As for the iPhone, I can't believe what they've done with it. Thinness is not a feature. A phone's thinness has no direct correlation to the ease of one-handed use. All Ive and his team had to do was take the iPhone 4 and stick in a five-inch display and call it a day.
I tell you my brothers and sisters the Apple orchard is quickly becoming the Mobro 4000, doomed to drift endlessly in the economic sea as a mass of garbage that no one wants. The thinner they make the iPhone the more they are making me want to take a pilgrimage to a grander place of Androids and superior Korean design ingenuity.
Apple needs a savior more than ever to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.
"And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."
Sounds like they have the interns working hard. The writing and presentation of this campaign is unusually bad.
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.
