FitNatic yesterday launched a new Indiegogo campaign centered around a device called the "Nourish." The "Intelligent Countertop Supplement System" aims to provide users with a detailed, personalized concoction of vitamins based on information collected from health apps and fitness trackers synced with the Nourish.

nourish countertop
The system itself is a black box with a 15-inch touch screen on its front and rows of 16 "seeds" lining its top. After taking into account data collected from locations like an Apple Watch or the Health app -- including exercises, blood pressure, and sleep patterns -- Nourish will dispense a specific cocktail of personalized nutrition in the form of a powder that users simply dump into a bottle of water and drink.

As Aldo Beqiraj, founder of FitNatic, explains, the combination of data collected from sources like a Fitbit and apps like MyFitnessPal, the Nourish can present users with a detailed list of nutrients scheduled out over daily and weekly dispenses. The Nourish also can ask users for extra caffeine in the morning if they're feeling tired, or inquire as to whether you want more glutamine in a post-workout blend if feeling sore.


When a particular seed is beginning to run out, Nourish will notify its user, and FitNatic will deliver replacement seeds if the user opted in for the company's automatic home delivery service. FitNatic even says Nourish will begin to learn your preferences over time, and begin to suggest new seeds "that will be more beneficial and help you reach your goals faster."

There's also an app for the system that lays out a weekly dispensing schedule for the device, highlights nutrients your body needs, and points you towards ways to capitalize on the system. The app also reminds you of your "optimal metabolic window," and sends a push reminder to drink the next blend. Users just need to tap dispense, and the Nourish mixes the ingredients, eventually raising the 15-inch touch screen to reveal a hidden compartment holding the Nourish Pod with the requisite blended nutrients.

nourish seeds

The 16 'seeds' filled with various supplements that line the top of the Nourish

FitNatic is looking to crowd-funding to help make the molds its manufacturer needs to enter the device into a larger-scaled production line, along with basic funding requirements like cloud optimization, final firmware development, production and tooling, and shipping and fulfillment. The perks for the Indiegogo start at $299 for one Nourish alongside a one month supply of supplement seed pods. After that early bird special ends, the same perk will cost those interested $399.

Nourish has 37 days left to reach its $65,000 goal, so there's plenty of time left for anyone thinking about backing the project to decide whether or not to contribute to FitNatic's fitness-focused system. Those who do are promised a shipping date estimate of January 2016.

Update August 12: A reddit thread raises serious questions about Nourish's legitimacy, highlighting a number of previous crowdfunding campaigns from members of the FitNatic team for various products that have yet to be delivered. As a result, MacRumors recommends users consider carefully before backing this latest project.

Top Rated Comments

ArtOfWarfare Avatar
127 months ago
I'm obviously not the target market, but I personally like to eat food... it's more than just nourishment that I want. I want the experience of eating. The smelling, the seeing, the tasting, the discussions, etc...
Score: 3 Votes (Like | Disagree)
neuropsychguy Avatar
127 months ago
Without even hearing a single independent testimonial on its effectiveness are people seriously going to commit themselves to spending what could be couple of grand a year on this?!
Yes, yes they will. The supplement industry is huge even though supplements do little to nothing for people who do not have a specific deficiency/need and/or who eat a reasonably normal diet. Otherwise all you do with supplements is make expensive urine.
Score: 3 Votes (Like | Disagree)
TheRealTVGuy Avatar
127 months ago
^^Damnit, you beat me to it!

One step closer to a replicator!

...well, maybe not.
Score: 2 Votes (Like | Disagree)
Harmonious Zen Avatar
127 months ago
I checked out their Indigogo campaign, their web site, and their blog. I'm not convinced this team really understands nutrition or how environmental health is involved. Clealry they've put tremendous effort into the project, but in my opinion that effort is misguided. If I'm wrong about that, I'll cheer for them.
Not a surprise. It's a nice idea in theory, but there's more to nutrition than simply isolating specific nutrients. There's a reason whole foods eaten raw and in combination with other foods are the most ideal.
Score: 2 Votes (Like | Disagree)
Robert.Walter Avatar
127 months ago
Earl Grey, hot.
Score: 2 Votes (Like | Disagree)
punkypj Avatar
127 months ago
Is this the same Aldo Beqiraj that setup the Bringrr Kickstarter campaign and then did a runner / was removed as CEO once fully funded?

Macrumors please can you at least perform some basic due diligence before promoting these funding ideas?!

This guy has an aweful track record, I wouldn't put my money anywhere near it.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...