Apple Targeting 100 Million Subscribers for Streaming Music Service
Apple has an ambitious goal to sign up 100 million subscribers for its upcoming streaming music service known as Apple Music, according to The Associated Press. A subscriber base that large would trump competing services such as Spotify, Pandora, Deezer and others, which had a collective 41 million paid U.S. subscribers in 2014 per the International Federation of the Phonographic Industry.
Apple Music is widely expected to be a rebranded and improved version of Beats Music, which the Cupertino-based company acquired for $3 billion last year alongside the Beats Electronics headphones and speakers division. The much-rumored streaming service will reportedly cost $10 per month, with a three-month free trial period, and focus on exclusive content and human curated playlists.
Beats Music had 303,000 U.S. subscribers as of December, trailing market leader Spotify's 4.7 million U.S. subscribers by a significant margin. Nevertheless, Apple previously said it has over 800 million users with iTunes accounts to its advantage and will reportedly present those users with the option to purchase an Apple Music subscription instead when downloading songs and albums through the iTunes Store.
Apple is expected to unveil its new streaming music service at its annual Worldwide Developers Conference today in San Francisco. During the opening keynote at 10 AM Pacific, CEO Tim Cook and other executives should reveal several details about the service alongside other announcements about iOS 9, OS X 10.11, Apple Pay and more. MacRumors will be providing live coverage of the event as it unfolds.
Popular Stories
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Cyber Monday is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
