Apple CEO Tim Cook Speaks on Importance of Privacy, Encryption at Champions of Freedom Event

Apple CEO Tim Cook was honored at the Electronic Privacy Information Center's Champions of Freedom event in Washington yesterday, where he took the opportunity to give a speech covering Apple's stance on privacy, the importance of guarding customer information, and the company's views on encryption.

TechCrunch has shared details on both the event and Cook's speech, calling him "characteristically passionate" about the topics he spoke on.

"Like many of you, we at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," Cook opened. "We can, and we must provide both in equal measure. We believe that people have a fundamental right to privacy. The American people demands it, the constitution demands it, morality demands it."

Cook highlighted Apple's commitment to customer privacy while also lambasting other Silicon Valley companies like Google and Facebook for collecting customer data. "They're gobbling up everything they can learn about you and trying to monetize it," Cook said. "We think that's wrong. And it's not the kind of company that Apple wants to be."

timcookchampionsoffreedomspeech

Image via TechCrunch

As he has done multiple times in past privacy-centric speeches, Cook reiterated Apple's position as a company that gets its money from selling products and services, not the personal data of its companies. He also made a subtle jab at Google's new Photos app, which offers free, unlimited photo storage.

"We believe the customer should be in control of their own information. You might like these so-called free services, but we don't think they're worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is."

On encryption, Cook said he believes it's "incredibly dangerous" that some government agencies advocate for unfettered access to consumer data and devices, an issue that's come to light following encryption changes that Apple introduced with iOS 8. As of iOS 8, Apple no longer stores device encryption keys, making it impossible for the company to bypass a passcode and provide consumer data at the government's request.

According to Cook, weakening encryption with a "master key" for the government has a "chilling effect on our First Amendment rights and undermines our country's founding principles." He says Apple will continue moving forward with encryption and will focus on building products "that keep people's information safe."

More of what Cook had to say during yesterday's speech can be found over at TechCrunch. The Verge has also shared details on the speech.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
apple n1 chip

Apple's New N1 Chip in iPhone 17, iPhone 17 Pro, and iPhone Air Has a Wi-Fi 7 Limitation

Saturday September 13, 2025 10:01 am PDT by
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation. According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
iPhone 17 Pro Air Boxes

iPhone Air and iPhone 17 Pro Boxes Revealed

Sunday September 14, 2025 1:36 pm PDT by
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday. Image Credit: Jon Freier Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...

Top Rated Comments

okboy Avatar
134 months ago
This is pretty radical speech given the past decade. Glad Apple is unafraid to say this obvious truth.
Score: 32 Votes (Like | Disagree)
Godzilla71 Avatar
134 months ago
Way to go Tim! :)
Score: 21 Votes (Like | Disagree)
chromite Avatar
134 months ago
Google's free photos service was the first non-Apple platform that actually made me consider using it. However, after I remembered that Google makes their revenue through advertising I thought against it.
Score: 15 Votes (Like | Disagree)
casperes1996 Avatar
134 months ago
Apple isn't exactly innocent of this. They just do it on a smaller scale. If they didn't, how could Apple know what type of music I like and make "Genius Recommendations?" They keep and use data from past music purchases and gather data from my iTunes Match.
Genius is an opt in service that tells you it gathers data. Furthermore, it only uses the data for suggestions internally, and doesn't use it for anything else than suggestions, like selling it to ad companies
Score: 11 Votes (Like | Disagree)
techguy9 Avatar
134 months ago
I love his speeches on privacy, and I agree with the family photos mining :p
Score: 10 Votes (Like | Disagree)
sdz Avatar
134 months ago
That is exactly why I trust Apple and use Apple Products
Score: 10 Votes (Like | Disagree)