Target Plans to Offer Apple Pay After Chip-and-PIN Card Upgrade
Target CEO Brian Cornell spoke at Re/code's Code Conference in Palos Verdes, California today, where he confirmed that the company plans to offer in-store support for Apple Pay in the future. According to Cornell, while he'd love to have Apple Pay available "right now," support will not be coming until Target upgrades its system to support integrated circuit credit cards to comply with new standards.
Integrated circuit cards (or chip-and-PIN cards) replace the magnetic stripe on a credit card or debit card with an embedded microchip. The microchip communicates with a supported point-of-sale system to authenticate transactions. Chip-and-PIN cards are already used in many countries around the world because they're believed to be more secure than traditional credit cards. In the United States, retailers are being encouraged to adopt point-of-sale systems that support chip cards by the end of 2015.
Target is especially eager to move to a more secure transaction system following a major data breach in late 2013 that saw hackers obtaining payment information for approximately 40 million of its customers. The move is a major transition for Target, and Cornell says he doesn't want to "distract the team" with work on other payment systems.
"Our focus is on getting chip-and-PIN in place in time for the holidays," Cornell said at the second annual Code Conference in Rancho Palos Verdes, Calif. "Down the line we want to accept all the types of payments that our guests want. But this decision was all about focus. ... It is a major undertaking to convert to chip-and-PIN, and I decided that we can't distract the team."
Cornell says he has met with Apple CEO Tim Cook, and once the chip-and-PIN transition is completed, Target will be "open-minded" about supporting additional payment systems like Apple Pay. Target already supports Apple Pay in its iOS app.
Popular Stories
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison.
The ...
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light.
The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable.
Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users.
UltraCharge Pro Power Bank 10K with Magnetic Ring
The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide.
The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
Anker announced a new series of products at CES this week, and most of them will begin rolling out to customers later in January. A few of these devices, including the Nano Docking Station and 45W Nano Charger, have pre-order discounts on Anker's website, and we're also tracking big discounts in Anker's New Year's sale.
Note: MacRumors is an affiliate partner with some of these vendors. When...
