CBS Likely to Reach Streaming TV Deal With Apple, Met With Eddy Cue Last Week
Apple's much-rumored plans to launch a streaming TV service in the fall were confirmed today at Code Conference in Rancho Palos Verdes, California, where CBS CEO Les Moonves told Re/code's Kara Swisher that CBS will "probably" sign a deal with Apple for the network to be included as a launch partner. “We’re very excited about it,” he told Swisher during his live interview on Wednesday morning.
CBS CEO Les Moonves speaks with Kara Swisher at Code Conference (Re/code)
Moonves confirmed that he met with Apple senior executive Eddy Cue last week to discuss the plans, as part of an "ongoing conversation" about the upcoming streaming TV service, but said he does not know when the service will launch. The service has been rumored to be
unveiled at WWDC next month, but Apple's efforts to
include local programming could delay the announcement until later this year.
“Apple TV is trying to change the universe,” Moonves said, by offering a smaller bundle of TV networks, delivered over the Web, than pay TV providers traditionally sell. Moonves said Apple’s effort was similar to ones that have already launched from Dish Network’s Sling and Sony’s Vue.
“I think the age of the 200 channel universe is slowly dying,” Moonves said. “The good news for us, is any one of those groups will need CBS,” adding that his network will get a bigger proportion of whatever revenues those “skinny bundles” generate than it does in traditional packages.
Apple's web-based TV service for iPhone, iPad, Apple TV and other devices is expected to deliver a lightweight package of about 25 channels for between $30 to $40 per month, anchored by popular networks such as ABC, CBS, FOX, ESPN and FX. The service is expected to be available in the United States this September if Apple can secure content agreements in time.
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