Google today announced an acquisition of iOS-based time management app Timeful, which first launched last year. When it was released, Timeful was described as "the first intelligent time manager" for mobile devices, aiming to help users manage their lives by combining a time management app with a calendar, a to-do list, and reminders designed to reinforce positive habits.

In its current incarnation on iOS, Timeful connects to the Calendar app to import existing events into a daily view that includes all tasks that need to be completed. It also lets users create to-dos, and when there's a block of open time on a user's schedule, Timeful will insert "Habits." Habits are user-defined tasks like "Take a Walk" or "Read for 30 Minutes," and are aimed at fitting recreation or skill-building tasks into each user's schedule.

timeful
Google plans to incorporate Timeful's clever time management tools into its existing products like Inbox and Calendar, making it easier for users to schedule events and find time for all tasks that need to be completed in any given day.

The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities. We're excited about all the ways Timeful's technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.

According to a blog post on the Timeful site, the Timeful app will continue to be available on iOS, but going forward, attention will be on "new projects at Google." Current Timeful users can export their data out of the app for use with other apps if desired.

Top Rated Comments

rhysmorgan Avatar
138 months ago
God damn it. Yet another well-loved application bought and killed by Google. Bastards.
Score: 14 Votes (Like | Disagree)
SuperBrown Avatar
138 months ago
God damn it. Yet another well-loved application bought and killed by Google. Bastards.

This is literally, almost word for word, the exact same thought I had when I read the headline.
Score: 8 Votes (Like | Disagree)
rhysmorgan Avatar
138 months ago
Doesn't matter who bought it, what matters is if it will work equally good on iOS and Android.
Just because Google bought it doesn't mean it is killed.
It already says in the article that Timeful is dead:

According to a blog post on the Timeful site, the Timeful app will continue to be available on iOS, but going forward, attention will be on "new projects at Google." Current Timeful users can export their data out of the app for use with other apps if desired.
Also, as stated in the email I've just received from Timeful:
What does this mean for you?

A couple things to note:
Timeful will remain in the App Store, and we'll continue to support it. We won't be adding new features, but we're more than happy to help you with bugs or answer any questions you have.
Score: 6 Votes (Like | Disagree)
splogue Avatar
138 months ago
I guarantee that absolutely nothing will come of this.

Those promises that Timeful's features will be integrated into Google's own apps? Lies.

The app will no longer be supported at all, and its features and value will be lost forever. The developer(s) may be given token jobs at Google based on their skill level, but nothing very meaningful.

This is what Google does. They buy out their competitors, and shut them down.

Normally I cringe at the very mention of anticompetitive practices, but what you've just said is absolutely true. They will trail on for a little while, then disappear, never to be seen again.

I'm not saying it is nefarious, but it is true.

----------

Sometimes? Rarely?

But more often than not, Google AND Apple buy these companies because they see value in them and their tech.

One example is when Google bought Waze and incorporated them into Google Maps. Google bought Zagat and incorporated reviews into Google Maps. Quickoffice acquisition really improved Google Docs (later Google Drive). There are many more examples. Google bought Nest (not exactly the same since they sell hardware, but my point is they felt it fit into a grander vision).

And what has Nest done since then? They disabled the wave to silence feature in their smoke alarms, and did not release any new models. Of anything.

They have released nothing since Google bought them. No new products. Heck, the geofencing feature has been broken for Dropcam ever since Nest bought them. They haven't fixed it. Why?

So, maybe they are working on a self-aware home control unit that runs on ambient light and and supports every known home control protocol, but so far we've seen nothing, and they've completely lost both the momentum and buzz necessary for new companies. Extremely disappointing.
Score: 5 Votes (Like | Disagree)
DavidTheExpert Avatar
138 months ago
I guarantee that absolutely nothing will come of this.

Those promises that Timeful's features will be integrated into Google's own apps? Lies.

The app will no longer be supported at all, and its features and value will be lost forever. The developer(s) may be given token jobs at Google based on their skill level, but nothing very meaningful.

This is what Google does. They buy out their competitors, and shut them down.
Score: 5 Votes (Like | Disagree)
rekhyt Avatar
138 months ago
Doesn't matter who bought it, what matters is if it will work equally good on iOS and Android.
Just because Google bought it doesn't mean it is killed.

S-s-s-s-sparrowwww~~~. :(
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...