Samsung Debuts Apple-Like Design Video for Galaxy S6 Edge
Earlier today Samsung debuted a new video on its YouTube channel called "Designing Possible", detailing the design process of the brand new Galaxy S6 Edge (via iMore). However, the video bears a striking resemblance to Apple's video on how the company designed the gold Apple Watch Edition.
Both videos feature men with English accents talking about the design process of the companies' devices while showcasing the manufacturing processes. The two videos also share similar cinematography, with both of them including almost identical images of lined up components in a dark area as a light zooms over them. The intent for both ads also appears to be the same, making sure people understand the kind of thought and detail that goes into the design of these devices.
While both ads are similar in tone, intent and content, there are a few differences. Samsung's ad, for example, seems to be a little more focused on Samsung as a design company. Apple's ad, on the other hand, seems slightly more focused on the product. Additionally, Apple's Jony Ive speaks in the Apple ad while the voice in the Samsung ad sounds similar to British actor Richard Ayoade.
The ad does potentially signal a shift in Samsung's marketing strategy, which had largely focused on attacking Apple products and poking fun at its customers. The shift could be the result of Samsung devices losing key differentiators that the iPhone could not boast, like screen size, user-replaceable batteries and a waterproof design, with the new Galaxy S6 and S6 Edge. While Samsung hasn't been accused of copying Apple's ads in recent years, the Korean company has been accused of copying Apple in other areas.
Popular Stories
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.
Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.
Another set of iPhones underwent...
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
