Customers Lining Up At Boutiques Carrying Apple Watch Ahead of Launch

The Apple Watch isn't going to be available for sale tomorrow in Apple's retail stores, but there are a select handful of high-end fashion boutiques around the world that will be offering various Apple Watch models for sale.

One of the stores, Maxfield, is located in Los Angeles, and people are already lining up outside the store in the hopes of getting an Apple Watch on launch day. Maxfield is the only store in the United States that have the Apple Watch in stock on April 24.

maxfieldline

Line at Maxfield LA, image via Alidir8

Other stores that will have Apple Watch stock tomorrow include Dover Street Market in Tokyo and London, Colette in Paris, and The Corner in Berlin. It is not known how much stock each of these stores has available, but according to Dover Street Market's CEO, the Tokyo location will have 350 watches available for purchase, while Dover Street Market in London will have 570. Neither store is expected to have the Apple Watch Edition, but beyond that models in stock are unknown.

Though Apple's retail stores are not offering the Apple Watch for sale, there appears to be some confusion among customers. At Apple Stores in Australia, there were customers lining up outside of stores in the hopes of getting an Apple Watch.

The confused 23-person #AppleWatch queue outside Australia's flagship store.

A photo posted by Jennifer Dudley-Nicholson (@jendn) on


According to Apple retail chief Angela Ahrendts, Apple Watch orders may not be available in stores for a month or longer as the company works to get all pre-orders delivered. Apple is getting orders out rapidly, however, and many customers who had 4 to 6 week shipping dates will be getting their devices tomorrow.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...

Top Rated Comments

luckydcxx Avatar
130 months ago
the days of waiting in line are not over Angela!
Score: 24 Votes (Like | Disagree)
Thunderhawks Avatar
130 months ago
Are they carrying every model?

No, the models usually walk on their own.

They are very light to begin with, unless they are plus models.
Score: 22 Votes (Like | Disagree)
sam223 Avatar
130 months ago
The lines outside regular apple retail stores shows this launch is not perfect.
Score: 20 Votes (Like | Disagree)
mellomike Avatar
130 months ago
I for one enjoyed the days of waiting in line ... KNOWING I would get my device on actual launch day. I even enjoyed pre-ordering and having the option to pick-up from the store.
Score: 17 Votes (Like | Disagree)
Böhme417 Avatar
130 months ago
This isn't too surprising. When I went for my try-on appointment, the employee told told me they would be available in the store on the 24th. I didn't bother correcting her. Apple Store employees seem exceedingly ignorant about the products they sell.
Score: 14 Votes (Like | Disagree)
Blacklabel34 Avatar
130 months ago
I would be waiting in a line right now knowing that I would get my :apple: watch on launch day, but instead I followed procedure and now have to wait however long after the launch to receive mine. (even though people who ordered after me have already received shipping confirmations)
What a mess :apple:
WHAT A MESS!
Score: 10 Votes (Like | Disagree)