Apple's 'Project Titan' Car Research May Be Headquartered at Leased Sunnyvale Campus

Apple's "Project Titan", its secretive and much-rumored electric car project, may involve a campus leased by Apple last year that is located in Sunnyvale, California, just a few minutes from the company's main 1 Infinite Loop campus in Cupertino, reports AppleInsider.

According to "two people with knowledge of the project", the company has been receiving shipments that may be related to the project's development at the Sunnyvale address, though it remains unclear if that location is indeed the headquarters of the car project.

According to one AppleInsider source familiar with "Titan," many of Apple's new auto-related hires, including recruits from Tesla, have been working out of the Sunnyvale campus. This person claims that some of the projects underway there have been kept "very secret" within the company.

It is said that the "Titan" development building itself is codenamed "SG5."

Apple's presence at the campus is not a secret, but AppleInsider believes Apple is linked to another company quietly operating at the site, likely as a front for Apple's more secretive efforts. That company, SixtyEight Research, claims to be a market research firm, but there is little public evidence of any actual operations in that field. Instead, the building where SixtyEight Research is listed as a tenant has seen city permits issued for construction of an "auto work area" and a "repair garage".

project titan

Photo of SixtyEight Research's offices (Source: AppleInsider)

SixtyEight's affiliation with Apple could not be confirmed, but Apple does have a long history of using shell corporations and deceptive methods to hide its secret projects. Aside from a barren website, there is scant other information about SixtyEight — lending more credence to its use as a front.

It wouldn't be a stretch to surmise that SixtyEight could play a role in allowing Apple to purchase and import automotive equipment and tools without drawing any suspicion. Apple, after all, is the biggest company in the world, and has been known to force engineers to use false names in the past when visiting suppliers to avoid unwelcome attention.

A visit to SixtyEight's offices by AppleInsider was met with frosted opaque glass and security cameras, with a note pointing those looking for the company offices to a three-story building in the complex leased to Apple.

Much of the evidence is circumstantial, but there definitely appear to be some curious circumstances at Apple's Sunnyvale campus. Apple's car project is reportedly still in the early stages, but the company is said to have committed to building a team of up to 1000 employees with a goal of launching a car around 2020 if the project proves promising.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
iPhone 16e Feature

iPhone 16e Has Apparently 'Failed' Just Like iPhone Air

Thursday November 13, 2025 4:46 am PST by
Apple's entry-level iPhone 16e model is selling poorly, just like the iPhone Air, according to an Asia-based leaker. The Weibo user known as "Fixed Focus Digital" said that the iPhone 16e is not selling well and the attempt at delivering a popular, low-cost iPhone has "failed." That being said, both models are expected to see successors. The iPhone 17e is expected to debut in the spring of...

Top Rated Comments

iBlazed Avatar
139 months ago
Not so much a secret anymore. Apple needs to up their front business game. If they were drug dealers they would have been busted long ago.
Score: 12 Votes (Like | Disagree)
Reason077 Avatar
139 months ago
Can anyone put me in touch with someone from the sales team at SixtyEight Research?

I've been trying to contact them, as I am in need of market research services in the Cupertino/Sunnyvale area.

Thanks!
Score: 6 Votes (Like | Disagree)
Popeye206 Avatar
139 months ago
Wow. I wonder how leaks will be controlled for a car.

Well... they won't be leaving it in a bar! :D
Score: 5 Votes (Like | Disagree)
ashdelacroix Avatar
139 months ago
Can anyone put me in touch with someone from the sales team at SixtyEight Research?

I've been trying to contact them, as I am in need of market research services in the Cupertino/Sunnyvale area.

Thanks!

Sure. Here you go: tcook@apple.com
Score: 4 Votes (Like | Disagree)
Daalseth Avatar
139 months ago
Ah HA!

The whole car thing is a front. I know what they are really doing.

It is said that the "Titan" development building itself is codenamed "SG5."

They're building a StarGate!
:eek:
Score: 3 Votes (Like | Disagree)
Cmd-Z Avatar
139 months ago
Watch for the Samsung Car -> S-Car
Followed by their utility/delivery vehicle, the S-Cargo ... slow as a snail.

Score: 3 Votes (Like | Disagree)