Apple Posts Full Video of Today's 'Spring Forward' Event, Plus Product Videos
Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure.
During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full list of videos is below.
-
The New MacBook - Design-
The New MacBook - Reveal-
Apple Watch + Christy Turlington Burns-
Apple Watch - The Watch Reimagined-
Apple Watch Sport -Aluminum-
Apple Watch - Steel-
Apple Watch Edition - Gold-
ResearchKit - how iPhone is transforming medical research-
West Lake, China - Apple Store Opening
Along with the videos, you can also check out our full list of media event highlights below, featuring all of MacRumors event coverage.
- Live Coverage of Apple's March 2015 'Spring Forward' Event
- HBO and Apple Announce 'HBO Now' Exclusively for Apple TV, Apple Devices
- Apple Lowers Price of Apple TV to $69
- Apple Announces 'ResearchKit' Aimed at Medical Research
- Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299
- MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life
- Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch
- Apple Watch Sport to cost $349 (38mm) and $399 (42mm)
- Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm)
- Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited Quantities
- Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000
- Apple Watch Bands Range in Price from $49 for the Sport Band to $449 for the Link Bracelet
- Apple Watch Battery Life: 18 Hours Mixed Usage, Up to 72 Hours on Power Reserve
- USB-C Digital AV Multiport Adapter for New MacBook Includes HDMI and USB 3.1 Connectors
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall.
Design
There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site.
The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out.
That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook.
Specifically, Meta has redesigned the...
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing.
Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1.
Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
Update 7:25 pm: Based on comments from our forums, it appears the original Weibo post may have been mistranslated and "8K" actually refers to the high price of the device rather than 8K video recording capabilities. The iPhone 16 Pro currently starts at 7,999 yuan in China.
Our original article follows below.
Apple's forthcoming iPhone 17 Pro models are capable of shooting 8K video, up...
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect.
There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works.
iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week.
To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device.
According...
