New Report Provides Look Into Apple's Secret Lab for Apple Watch Developers
Three weeks ago, it was reported that Apple was inviting developers to the company's Cupertino headquarters to receive help finalizing Apple Watch apps. A new report from Bloomberg Business provides a look into the secret lab where Apple is helping developers, offering a look at Apple's strategy for Apple Watch apps as well as the security around the project.
Developers from Facebook, BMW, Starwood Hotels and others have been making multiple trips to Cupertino, with each visit requiring confidentiality.
Apple, which will share more details about the gadget at a March 9 event, uses extreme measures to keep the work secret. Internet access is blocked inside the rooms, and no outside materials can be brought in to the labs with the test watches, a person who attended said. The companies, sometimes sharing a room, must bring in source code for their apps on a computer hard drive that can't leave Apple's headquarters. To prevent information from leaking out, Apple is storing the code and sending it to the companies closer to the watch's introduction date, the person said.
The unreleased Apple Watch is also available for the developers to test out their apps, allowing them to check for glitches and optimize user experience for the Digital Crown and Force Touch, two of the watch's unique interface options.
One of the challenges for both Apple and its developers has been to balance the apps so that they are useful but not annoying. Apple has recommended that developers be "judicious" about interrupting users with alerts that would constantly buzz or drain the battery. Instead, they suggest that apps should be used for no longer than 10 seconds at a time.
Another challenge for developers has been working on an unreleased product, as developers have noticed problems that still need to be worked through. One developer tells Bloomberg that the Bluetooth connection between the iPhone and Apple Watch caused lag with some applications. Additionally, some developers like Starwood have had to use computer simulations and cardboard cutouts to explain to the designers who weren't invited to Cupertino how its app would work.
Apple is expected to show off the Apple Watch apps developers have been working on, as well as more information about the new device, at its "Spring Forward" event on Monday, March 9 at 10:00 a.m. Pacific Daylight Time. Apple plans to provide live coverage for the event on its website and through a channel on Apple TV, and MacRumors will also be covering the event with both a live blog on MacRumors.com and through our MacRumorsLive Twitter account.
Popular Stories
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
