Apple may be building a stand for the Apple Watch at Galeries Lafayette, a high-end department store located on Boulevard Haussmann in Paris, according to a few news outlets based in France. Mac4Ever [Google Translate] reports that the stand would reside on the first floor of the department store, with possible expansion to other stores along the Avenue des Champs-Élysées.
Image of the Galeries Lafayette via Mac4Ever
Mac4Ever claims the current construction on the stand, which began at the beginning of February, is hidden as workers finish it up ahead of the Apple Watch launch in April. They also report that Angela Ahrendts, Apple's new retail chief, oversaw the setting up of the display and general organizational duties concerning the project.
The fashion-focused FashionMag.com [Google Translate] added more details onto the rumor, and a slightly clearer picture of the ongoing construction of the possible Apple-leased space. The site reports that the project has taken the place of a small food court and a few lesser-known jewelry shops, and spans four balconies within the Galeries Lafayette. From what they could tell, it's located near the stores of Celine Saint Laurent and Miu Miu.
Image of white tarps covering rumored Apple Watch stand via FashionMag.com
As the Apple Watch nears its launch date, news and rumors on Apple's first wearable device have picked up steam. Most recently it was announced to be featured on the March cover of Self magazine on the wrist of model and Victoria's Secret Angel Candice Swanepoel.
Apple has also reportedly placed between 5 and 6 million orders for the initial run of the Watch, with the most expensive gold Apple Watch Edition expected to dominate the revenue of the wearable, despite having the least amount of orders placed compared to the lower tiers of the Watch.
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Wednesday January 15, 2025 7:16 am PST by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Friday January 17, 2025 3:38 pm PST by Juli Clover
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
Friday January 17, 2025 5:30 am PST by Joe Rossignol
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
I just don't see how people can spend thousands of dollars on the gold Apple watch. Not only will the tech be dated in a year's time, but also from a fashion standpoint it'll be outdated as new models are launched
Because they can afford it (or are OK with racking up debt). It really is as simple as that. There are luxuries in life that will never be understood by others.
Some people don't blink about a $400 dinner for 2.
some people will spend $400,000 on a boat that gets used 5x a year.
etc...