During today's Goldman Sachs conference, Apple CEO Tim Cook announced that Apple is planning its "boldest, biggest, most ambitious project," yet in the form of a 1,300 acre solar farm in Monterey County, California.

The solar farm, which puts out enough power for almost 60,000 California homes, will provide enough renewable energy for Apple's new campus, every other office it has in California, all 52 stores in the state, and its data center in Newark, California. The solar farm is an $850 million project, which Cook says Apple is doing "because it's right to do."

solarfarm.jpg

Image of Apple's North Carolina solar farm courtesy of Gigaom

We know at Apple that climate change is real and our view is that the time for talk has passed and the time for action is now. We've shown that with what we do.

Though highlighting the solar farm as good for the environment, Tim Cook also pointed towards the fiscal benefit of such a decision, explaining that there's a significant price difference between the fixed price of renewable energy and the price of brown energy. "We're thrilled to continue on the course of leaving the world better than we found it," said Cook.

Apple has already built a series of large solar farms in North Carolina, but at $850m, the Monterey County solar farm will be its most ambitious project yet.

Update: Apple will be partnering with First Solar and contributing $848 million to the First Solar California Flats Solar Project in Monterey County, California. Apple will be receiving 130 megawatts of the solar project under a 25-year power purchase agreement, with the remaining 150MW being sold to Pacific Gas & Electric.

Construction on the California Flats Solar Project will begin in mid-2015 and will finish by the end of 2016.

Top Rated Comments

Michael Goff Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

And this is what's wrong with people today...
Score: 43 Votes (Like | Disagree)
bennibeef Avatar
141 months ago
If Apple really wanted to be friendly to the environment, they would support their devices for more than a couple generations.

You better dont try an android phone/tablet
Score: 10 Votes (Like | Disagree)
ButteryScrollin Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

If you want them to do things only for ROI reasons, you should get out of this stock.
Score: 8 Votes (Like | Disagree)
soheilk Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

When the company gets rid of the shareholders like you...
Score: 8 Votes (Like | Disagree)
JesperA Avatar
141 months ago
If Apple really wanted to be friendly to the environment, they would support their devices for more than a couple generations.
I have apple products that is 5-6 generations old and works ok, since i switched to apple product my lifespan of my computers and phones have increased greatly, almost never feel the need to buy a new one.
Score: 8 Votes (Like | Disagree)
ahlsn Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

At the moment they announced it. Since me and many others care about this stuff and wouldn't buy Apple products if they took no responsibility.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...