American Express Releases Nostalgic TV Ad For Apple Pay
American Express over the weekend released a new advertisement called "Retrospective" that promotes how its timeless safety and security are now available through Apple Pay. The 30-second spot takes a trip down memory lane as it recounts the brand's historic past, starring a number of famous cardholders such as Jerry Seinfeld and Tina Fey in both the past and present.
The advertisement first aired during the mid-season premiere of The Walking Dead on Sunday night and will also be featured during the NBA All-Star Game later this week. American Express does not provide an exact number of Apple Pay signups, but Ad Age reports that the credit company has received "encouraging feedback" from early iPhone 6 and iPhone 6 Plus adopters.
Apple Pay
makes up two of every three contactless payments on Visa, MasterCard and American Express, while an additional 750 banks and credit unions have signed on to support the iPhone-based service. Apple Pay is currently limited to the United States, although an international rollout could start with
Canada in March.
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iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones.
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Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
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Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes.
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It's also time for Apple's first product announcement of the year.
Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon.
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