HTC Calls Out Apple and Samsung in New Rap Video 'Hold the Crown' - MacRumors
Skip to Content

HTC Calls Out Apple and Samsung in New Rap Video 'Hold the Crown'

by

HTC last week published a video to its YouTube channel, HTCAmerica, which satirizes HTC's biggest competitors - namely Apple and Samsung - with a song sung by rapper Greg Carr, known as "Doc G."

The video, fully titled "Doc G's HTC Anthem "Hold the Crown" w/ David Bruce," centers around the rapper interacting with various people dressed up as smartphones from the various companies. Carr, known mainly for his time in the group P.M. Dawn, is joined for a majority of the video by HTC's own David Bruce.


The song's lyrics (via Engadget) include jokes about everything from Apple's inferior performance and sound ("Your chip is slower, But you'll never touch our BoomSound") to Samsung's "overrated" Galaxy ("More than a few clowns stole what we originated, We own the universe, your Galaxy is overrated"). It also includes general riffs on HTC's most popular features like Extreme Power Saving Mode and references to HTC CEO Peter Chou.

The company also released an interview on the same YouTube channel in which Bruce questions Carr about various topics ranging from his time with HTC products to his thoughts on the competition. During it, the rapper states he's been "a huge HTC supporter for years," and believes HTC has "the best phones created."

Tag: HTC

Top Rated Comments

acctman Avatar
146 months ago
seriously... so it's come to this? HTC should just hang out with Blackberry in the corner.
Score: 30 Votes (Like | Disagree)
146 months ago
Well, it looks like they've got the ghetto ass homie market segment thoroughly addressed... #####
Score: 18 Votes (Like | Disagree)
146 months ago
"it took you copycats six times to get it right"....implying that they love the iPhone 6?
Score: 18 Votes (Like | Disagree)
146 months ago
"it took you copycats six times to get it right"....implying that they love the iPhone 6?

Doesn't HTC know that the iPhone 6 is the 8th generation iPhone?
Score: 16 Votes (Like | Disagree)
146 months ago
Good Lord. Someone needs to get fired.

Also, isn't it a little ironic that HTC's phones run Android, itself a copy of iOS? ;)
Score: 13 Votes (Like | Disagree)
146 months ago
Thats actually pathetic. More like a high school production than anything else. Oh yeah...hey HTC, you didn't talk about your crappy camera. Whats up with that?
Score: 8 Votes (Like | Disagree)

Popular Stories

macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Saturday April 18, 2026 5:59 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...