Following Apple's earnings call on Tuesday in which Tim Cook stated the company "saw more new customers to iPhone than we've ever seen before," research firm Consumer Intelligence Research Partners (CIRP) today released (via Fortune) a report delving into the specifics of the Android-to-Apple switching statistics revealed by Apple.

Expectedly, the report - which surveyed 500 Apple device customers inside the U.S. only - notes most Apple iPhone users returned to the company with the newest iteration of the iPhone last year. But the rate of Android switchers migrating platforms to the iPhone 6 or 6 Plus wasn't much changed.

Screenshot (153)
CIRP notes that the rate of Android switchers has "varied seasonally, yet remained relatively consistent," and this quarter's U.S. numbers have the firm speculating the biggest rate of Android-to-Apple switching occurred outside of the U.S.

“Apple CEO Tim Cook indicated the iPhone 6 and 6 Plus 'experienced the highest Android switcher rate in any of the last three launches.' The US switch rate for the iPhone 6 and 6 Plus launch did increase relative to the iPhone 5S/5C launch a year ago, and was about the same as the iPhone 5 launch in 2012. This week, Apple emphasized the international strength of the iPhone 6 and 6 Plus launch, so it appears that Apple enjoyed a much higher rate of Android switching outside the US than in the more mature US market," said Mike Levin, Partner and Co-Founder of CIRP.”

Given Apple's strong position in the smartphone market in the U.S., where there is a strong base of iPhone-to-iPhone upgrades and fewer from Android-to-iPhone, CIRP's report probably isn't too far off from fact. Apple's smaller presence in emerging markets like China, where it has been seeing very strong growth thanks to a few notable partnerships and store openings in the country has likely fueled some overseas brand switching among previously loyal Android users.

Tags: Android, CIRP

Top Rated Comments

JGIGS Avatar
133 months ago
I switched back to an iphone from a Nexus 5 because I had the opportunity to get a really good price on the iphone (black friday + employee discount).

Though an iphone is easier to pick up and learn I found pure android more a more efficient operating system to use with more customization. Still better with notifications, I like being able to place icons where I want and not have to have them auto arrange top to bottom of a page. Bottom back arrow key makes navigating easier. Clock weather widgets are nice to have on the springboard, hiding icons you don't use very often in an app drawer is cleaner, you can customize the look with launchers, it's more open.

I find as apple has added features they have done it a little less efficiently.

Unless ios or the next iphone model has something super amazing I'll probably go back to android when I'm due for my next upgrade.
Score: 3 Votes (Like | Disagree)
macfacts Avatar
133 months ago
Wow, 500 = sample size, how accurate could that be?

It is a survey, not a cenuses. Suveys can be accurate even if the sample size seems small to you, if you do it properly. Statistics are a valid form of evidence in many courts in the world.
Score: 2 Votes (Like | Disagree)
ikramerica Avatar
133 months ago
That's what I do. Again the drawer is just cleaner and you can sort the drawer which I kept alphabetical which made it easy to find an app I rarely used. iOs still needs a huge overhaul in my opinion. iOs 7 was really mostly a theme update like a winterboard theme and ios 8 some added some catch up features.

I guess I'll give ios some props for iMessage. It's features make it my favourite messaging app other than it would be nice if it was on multi platforms since I can't force people to own iphones. I also like the fairly simple and quick photo taking camera.

Mac OS has had the ability to keep things sorted by name since the mid 80s. You'd think iOS in 2015 can have a "view options" for folders. The UI is so wasteful of space as it is, there is plenty of room for a gear or 3 horz lines icon to tap to set view options in folders and on home screens.
Score: 1 Votes (Like | Disagree)
JGIGS Avatar
133 months ago
Agree with most points. Apple is locked into a paradigm that isn't efficient.

You can hide apps in folders though, as well as on another screen. What's the difference between that and a file drawer?

That's what I do. Again the drawer is just cleaner and you can sort the drawer which I kept alphabetical which made it easy to find an app I rarely used. iOs still needs a huge overhaul in my opinion. iOs 7 was really mostly a theme update like a winterboard theme and ios 8 some added some catch up features.

I guess I'll give ios some props for iMessage. It's features make it my favourite messaging app other than it would be nice if it was on multi platforms since I can't force people to own iphones. I also like the fairly simple and quick photo taking camera.
Score: 1 Votes (Like | Disagree)
stewy Avatar
133 months ago
Hence, overseas customers are getting sophisticated and can judge quality.

Or... North Americans are realizing that there are other quality phones besides the iPhone and opting not to switch.
Score: 1 Votes (Like | Disagree)
ikramerica Avatar
133 months ago
I switched back to an iphone from a Nexus 5 because I had the opportunity to get a really good price on the iphone (black friday + employee discount).

...hiding icons you don't use very often in an app drawer is cleaner, you can customize the look with launchers, it's more open.

I find as apple has added features they have done it a little less efficiently.

Unless ios or the next iphone model has something super amazing I'll probably go back to android when I'm due for my next upgrade.

Agree with most points. Apple is locked into a paradigm that isn't efficient.

You can hide apps in folders though, as well as on another screen. What's the difference between that and a file drawer?
Score: 1 Votes (Like | Disagree)

Popular Stories

2024 iPhone Boxes Feature

iPhones Could Cost Up to $2,300 in the U.S. Due to Tariffs, Analyst Says

Friday April 4, 2025 9:30 am PDT by
U.S. President Donald Trump on Wednesday announced that steep tariffs will be applied to imports from many countries, starting April 9. The tariffs could have a significant impact on Apple, as the company assembles the majority of iPhones in China, and products imported to the U.S. from China will be subject to a 54% tariff. iPhone prices could increase by up to 43% in the U.S. due to the...
iphone 16 pro colors 1

Is Now the Time to Upgrade Apple Devices Before Tariffs Lead to Price Increases?

Friday April 4, 2025 3:41 pm PDT by
If you have an older Apple device that you've been considering upgrading, you're probably wondering how the newly announced tariffs might impact prices going forward, and whether it's worth buying now before there's a price hike. Given analyst and economist responses to the tariffs, market panic, and Trump's stance on the current financial chaos, the answer is that making a purchase...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro: New 48MP Telephoto Lens May Change How Zoom Works

Thursday April 3, 2025 5:11 am PDT by
Apple is reportedly planning a major upgrade to the Telephoto camera in the iPhone 17 Pro, and while it may seem like a step back on paper, the change could actually improve real-world usability, if one leaker's claims are anything to go by. According to Majin Bu, the iPhone 17 Pro will feature a new Telephoto lens with a 48MP sensor, up from the current 12MP sensor found in the iPhone 16...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Tuesday April 1, 2025 4:06 am PDT by
Apple has released iOS 18.4, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new things your ‌iPhone‌ ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...