Apple sensor supplier InvenSense is facing a class-action lawsuit filed by investors accusing the company of defrauding investors by not revealing the true terms of its deals with Apple and Samsung, reports Silicon Beat. InvenSense recently joined Apple's supply chain, producing gyroscopes and accelerometers for the iPhone 6 and 6 Plus.

In the lawsuit, investors accuse InvenSense CEO Alan Krock of providing misleading guidance when he discussed a large new customer during the company's earnings conference call in July 2014.

"Instead of revealing the true condition of the company and its prospects, defendants hid those facts from investors and chose to issue strong guidance and paint a picture of a bright future with a new mega-customer," the complaint states.

Investors believed the new customer to be Apple and increased their stock holdings based on this assumption. During this buying frenzy, InvenSense insiders reportedly sold off their shares, making more than $5.3 million at a time when the price of InvenSense's stock was climbing.

invensense-gyro
Investors were surprised when InvenSense's gross margins dropped 11 percentage points in the following quarter despite this supposed lucrative Apple contract, and the company's share price quickly fell 20 percent. Plaintiffs in the case assert this decline in the company's financial state was the result of overly generous supplier deals with Apple and Samsung, as well as manufacturing problems that delayed component shipments. The company's failure to disclose these "sweetheart deals" is the basis for the class-action lawsuit.

InvenSense isn't the first supplier to face financial troubles after inking a deal with Apple. Materials manufacturer GT Advanced last year filed for bankruptcy following a failed manufacturer agreement with Apple to supply sapphire for future Apple devices.

Related Forum: iPhone

Top Rated Comments

Analog Kid Avatar
144 months ago
Ah, investor logic is such simple logic...

If I beat the market, I'm a genius that saw something no one else did!

If the market beats me, I must have been lied to: sue!!
Score: 5 Votes (Like | Disagree)
IJ Reilly Avatar
144 months ago
Due to Apple’s insistence on secrecy, InvenSense was not allowed to announce that its sensors would be included in the iPhone 6 and 6 Plus before the gadgets’ release. But plaintiffs claim that savvy investors read between the lines when former InvenSense Chief Financial Officer Alan Krock alluded to a new customer who would account for 10 percent of the company’s revenue during a July earnings call.
http://www.siliconbeat.com/2015/01/12/invensense-sued-by-investors-over-sweetheart-deal-with-apple/

So investors who tried to "read between the lines" are suing because they failed to guess right? Good luck with that one.

The comparison to GTAT seems inevitable, but off base. InvenSense is selling product to Apple. GTAT never did.
Score: 5 Votes (Like | Disagree)
IJ Reilly Avatar
144 months ago
I'm not market savvy so be gentle. Did they actually fail to guess right? They guessed the customer was Apple. It was Apple. CEO issued strong guidance based on that customer. Investors bought, insiders sold, margins dropped, stock dropped. I'm probably over simplifying. I still don't think this is worthy of a lawsuit. Stock market is a calculated risk.

Related but unrelated. Wouldn't a smart investor naturally assume if a company is in business with Apple: 1. The margins will be thin. 2. The company is betting on volume to counter the thin margins.

Again, not savvy enough to know what's what.

I think you are getting it right. The plaintiffs have to show that the company provided investors with deliberately misleading or inaccurate information. The insider trading claim is also difficult to prove without evidence that insiders traded outside of the trading plans they are required to file with the SEC. The problem with most insider trading claims is that this evidence is generally absent. Insiders are always trading so it's easy to make strictly circumstantial claims like these but they don't count for a hill of beans.
Score: 3 Votes (Like | Disagree)
nzalog Avatar
144 months ago
We're only 13 days into 2015 but I feel like this is the most bland story I have read this year, quite possibly ever, even the GTAT story was more riveting.

Worst comment of 2015?
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
144 months ago
Is the margin dropping 11% really all that important, though? I feel like the profit is more important. Are they making more or less than last year?

----------

http://www.siliconbeat.com/2015/01/12/invensense-sued-by-investors-over-sweetheart-deal-with-apple/

This article also fails to mention what their profit was.

Also, their margin fell from 47% to 36%. This really doesn't sound like the sky falling to me. So long as they're selling at least 31% more product, they've increased their profit.
Score: 2 Votes (Like | Disagree)
saving107 Avatar
144 months ago
We're only 13 days into 2015 but I feel like this is the most bland story I have read this year, quite possibly ever, even the GTAT story was more riveting.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
apple unsold web store

Retail Accessories Apple Won't Sell You Now Available via New Site

Friday January 30, 2026 8:46 am PST by
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...