Mobile analytics firm Flurry today reports Apple accounted for just over half of new mobile device activations for the holiday season, with 51.3 percent of worldwide activations going to the Cupertino-based company.
Using data from more than 600,000 tracked apps, Flurry focused on the week leading up to and including Christmas, from December 19-25. Trailing Apple in worldwide device activations was Samsung with nearly 18 percent and Nokia at almost 6 percent. Xiaomi, Huawei, and HTC all had less than one percent of device activations, which Flurry notes could be related to their popularity in Asian markets where the holiday season isn't the big gift-giving event it is in other parts of the world.
To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry.
Flurry also notes that on Christmas Day the number of app installs more than doubled compared to the early weeks of December, pointing to games and messaging apps as seeing the biggest jumps on Christmas morning.
The analytics firm also notes that "phablets" are gaining significant share in the market thanks to Apple's entry with the iPhone 6 Plus. "Medium Phones" such as the iPhone 6 still dominate the market as in years past, but the growth of the phablet in 2014 has taken share away from "Full-size Tablets" and, less drastically, "Small Tablets."
Looking at the year ahead, Flurry predicts iOS devices will continue to perform well alongside a continued shift in public opinion that will drive continued growth for the phablet form factor.
Wednesday February 26, 2025 6:32 am PST by Joe Rossignol
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.
Tim Cook meeting with President Trump in 2017
"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.
Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
Wednesday February 26, 2025 7:15 am PST by Joe Rossignol
In a recent press release, Apple confirmed that iOS 18.4 will be released in April.
From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements.
While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way.
By the time the ...
Tuesday February 25, 2025 2:58 am PST by Tim Hardwick
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices.
According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
Tuesday February 25, 2025 1:18 pm PST by Juli Clover
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist."
In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
Monday February 24, 2025 9:14 am PST by Joe Rossignol
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year.
The leaker also claimed that an AirTag 2 will launch around the same time.
Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
Monday February 24, 2025 6:11 am PST by Joe Rossignol
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami.
Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe.
Below, we recap three new features rumored for the AirTag 2:
With a second-generation Ultra Wideband chip, the...
Sunday February 23, 2025 2:23 pm PST by Joe Rossignol
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay.
As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
This is one of the dumbest comments I have ever read.
First, Cortana is Microsoft not Google. Second, do you really classify a bigger screen as a revolutionary achievement by Samsung?
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
I'm glad you're not managing my tech investments. Or maybe you're just using sarcasm! If so, LOL.
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
I am sure all 800 Million users with switch to Android after reading this.
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
Yeah, it's almost like Apple couldn't hold on to greater than 50% of the tablet market all by themselves by only selling the most profitable, higher end models while up against undercutting, race to the bottom, sub-par performing, crap...someone should be fired!!
Samsung thought of what, exactly, 4 years ago? Having a gigantic ass battery on a phone and including a larger screen to cover up the complete lack of power efficiency of the OS? Yes, that's what they "thought of". Also interesting is that Samsung's ads "welcome" Apple to 2012 while trying to ape Apple's 2013 features...and really, they themselves are still stuck in 2012 creating the same Galaxy S series phone over and over again. It's like they're not even trying to change the design, and their sales are slipping...but Apple's the one who's messing up here?
Not sure if you realize the difference between success and failure but when there are now more iPhone users than there were before, it looks like those people buying Android seem to be "falling for it".
