Apple may finally be opening its first Apple Store location in Brooklyn, according to The New York Post. Information gained from brokerage community sources reveals that Apple has signed a long-term lease for a 20,000 square-foot store at 247 Bedford Avenue at the corner of North 3rd Street in Williamsburg, Brooklyn.

247_beford_brooklyn

Rendering of renovated 247 Bedford prior to Apple commitment (via The Real Deal)

The New York Post states that the new Apple Store will be a two-story brick structure and "is getting a whole new look, featuring dramatic, arched windows." The project will reportedly be completed in April of 2015. There was no confirmation yet on when Apple will move in to begin renovation, or how much it will pay for the location.

Apple already has a handful of retail stores in New York City, including Fifth Avenue, SoHo, Upper West Side, Grand Central, and West 14th Street. Rumors of a Brooklyn/Williamsburg store have circulated for years, with various reports citing a number of possible locations.

Top Rated Comments

JaySoul Avatar
143 months ago
The hipster mother ship is landing.
Score: 5 Votes (Like | Disagree)
NightFox Avatar
143 months ago
I saw the photo and thought it was another level for Monument Valley
Score: 3 Votes (Like | Disagree)
peglegjack Avatar
143 months ago
The hipster mother ship is landing.

I wouldn't say that. Creative types left Williamsburg years ago. It's yuppie central now, hence the new Apple store. It finally makes sense for them to do it.
Score: 3 Votes (Like | Disagree)
StuddedLeather Avatar
143 months ago
This news literally made my DAY (especially in all of this rain)! To have an Apple Store in my home borough has me so excited. Yeah I know some people only have one Apple Store in their whole city, but New York is an exception to that rule.

I'm not surprised that Williamsburg is the first location for Brooklyn (Bedford Ave is literally packed with tourist/locals all the time). A Williamsburg location was evident.

Next should be near Barclays Center/BAM District. I believe there were talks/rumors about 286 Ashland Place. Brooklyns 'Lincoln Center' if you will.

Lastly there should be an Apple Store Downtown BK! That area has one of the largest transportation hubs in the entire city (I believe 12-15 different train lines). With City-Point rising and more retailers coming in, an Apple Store Downtown makes sense as well!
Score: 2 Votes (Like | Disagree)
teslo Avatar
143 months ago
About damn time. Although I would have preferred downtown Brooklyn, not Hipsterville.

i guess a short few-year period of jean-jacket wearing dudes on tall bikes with mustaches will ruin an area's character for decades..? when was the last time you were in williamsburg, honestly? it's all orthodox jews, dutch tourists and wealthy new families. the quote-unquote 'hipsters' (who aren't even recognizable as 'that type' anymore) are all in Bushwick, Ridgewood, and Harlem. they scattered, and realized how embarrassed they were to be identified as cultural icons.

the hipsters are all dead. long live the normals.
Score: 2 Votes (Like | Disagree)
StuddedLeather Avatar
143 months ago
A new commercial building is under construction at 66 Boerum (by Atlantic Ave). There was a rumor a while back about a future Apple store at that location.

Yes I remember seeing that story as well and the renderings did look like an Apple Store could easily move in. I think we've waited for this moment for a while that every developer was attempting to cater to Apple as well haha. Though I knew Williamsburg was going to be first. I also wouldnt be surprised if they'd open somewhere in Dumbo. Empire Stores on the waterfront perhaps? It's enough time to get them (Apple) onboard there as well.

Hopefully a Downtown store will be in the works sooner than later (City Point would be good since we'd also have a stand alone Williamsburg store.)

I'm just happy with a 20,000 Apple Store anywhere in my borough!
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...