Apple may finally be opening its first Apple Store location in Brooklyn, according to The New York Post. Information gained from brokerage community sources reveals that Apple has signed a long-term lease for a 20,000 square-foot store at 247 Bedford Avenue at the corner of North 3rd Street in Williamsburg, Brooklyn.

247_beford_brooklyn

Rendering of renovated 247 Bedford prior to Apple commitment (via The Real Deal)

The New York Post states that the new Apple Store will be a two-story brick structure and "is getting a whole new look, featuring dramatic, arched windows." The project will reportedly be completed in April of 2015. There was no confirmation yet on when Apple will move in to begin renovation, or how much it will pay for the location.

Apple already has a handful of retail stores in New York City, including Fifth Avenue, SoHo, Upper West Side, Grand Central, and West 14th Street. Rumors of a Brooklyn/Williamsburg store have circulated for years, with various reports citing a number of possible locations.

Top Rated Comments

JaySoul Avatar
132 months ago
The hipster mother ship is landing.
Score: 5 Votes (Like | Disagree)
NightFox Avatar
132 months ago
I saw the photo and thought it was another level for Monument Valley
Score: 3 Votes (Like | Disagree)
peglegjack Avatar
132 months ago
The hipster mother ship is landing.

I wouldn't say that. Creative types left Williamsburg years ago. It's yuppie central now, hence the new Apple store. It finally makes sense for them to do it.
Score: 3 Votes (Like | Disagree)
StuddedLeather Avatar
132 months ago
This news literally made my DAY (especially in all of this rain)! To have an Apple Store in my home borough has me so excited. Yeah I know some people only have one Apple Store in their whole city, but New York is an exception to that rule.

I'm not surprised that Williamsburg is the first location for Brooklyn (Bedford Ave is literally packed with tourist/locals all the time). A Williamsburg location was evident.

Next should be near Barclays Center/BAM District. I believe there were talks/rumors about 286 Ashland Place. Brooklyns 'Lincoln Center' if you will.

Lastly there should be an Apple Store Downtown BK! That area has one of the largest transportation hubs in the entire city (I believe 12-15 different train lines). With City-Point rising and more retailers coming in, an Apple Store Downtown makes sense as well!
Score: 2 Votes (Like | Disagree)
teslo Avatar
132 months ago
About damn time. Although I would have preferred downtown Brooklyn, not Hipsterville.

i guess a short few-year period of jean-jacket wearing dudes on tall bikes with mustaches will ruin an area's character for decades..? when was the last time you were in williamsburg, honestly? it's all orthodox jews, dutch tourists and wealthy new families. the quote-unquote 'hipsters' (who aren't even recognizable as 'that type' anymore) are all in Bushwick, Ridgewood, and Harlem. they scattered, and realized how embarrassed they were to be identified as cultural icons.

the hipsters are all dead. long live the normals.
Score: 2 Votes (Like | Disagree)
StuddedLeather Avatar
132 months ago
A new commercial building is under construction at 66 Boerum (by Atlantic Ave). There was a rumor a while back about a future Apple store at that location.

Yes I remember seeing that story as well and the renderings did look like an Apple Store could easily move in. I think we've waited for this moment for a while that every developer was attempting to cater to Apple as well haha. Though I knew Williamsburg was going to be first. I also wouldnt be surprised if they'd open somewhere in Dumbo. Empire Stores on the waterfront perhaps? It's enough time to get them (Apple) onboard there as well.

Hopefully a Downtown store will be in the works sooner than later (City Point would be good since we'd also have a stand alone Williamsburg store.)

I'm just happy with a 20,000 Apple Store anywhere in my borough!
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dual Tone Horizontal 1

iPhone 17 Pro Launching This Year With These 8 New Features

Tuesday January 28, 2025 11:48 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
airpods 4 blue

Apple Finally Explains How to Install New Firmware on Your AirPods

Monday January 27, 2025 11:17 am PST by
Apple regularly releases new firmware for the AirPods, AirPods Pro, and AirPods Max, but the company has historically provided limited information on how to initiate an update. That changed today, and Apple updated its AirPods firmware support page with more specific instructions. Prior to today, here's what Apple said on the subject: Firmware updates are delivered automatically while your...
tvOS 18 Thumb 3

Apple Releases tvOS 18.3

Monday January 27, 2025 10:00 am PST by
Apple today released tvOS 18.3, the newest version of the tvOS 18 operating system that came out in September. tvOS 18.3 comes more than a month after Apple released tvOS 18.2, and it is available for the Apple TV 4K and the Apple TV HD models. tvOS 18.3 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
M6 MacBook Pro Feature 1

5 Reasons to Wait for Next Year's MacBook Pro

Monday January 27, 2025 4:25 am PST by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
ipad january sale

Amazon's New iPad Sale Has Up to $300 Off M4 iPad Pro, M2 iPad Air, and iPad Mini 7

Tuesday January 28, 2025 7:32 am PST by
Today we're tracking a few iPad discounts on Amazon, including the new iPad mini 7, M2 iPad Air, and M4 iPad Pro. These deals include multiple all-time low prices on Apple's tablets, matching the prices we tracked over the holiday season in many cases. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 17 Air Size Feature

iPhone 17 Air Design, Specs, and More: All the Rumors So Far

Wednesday January 29, 2025 4:00 am PST by
This year, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Air," so-called because of its thin profile. Below is a compilation of every rumor and leak we have registered from reputable sources thus far about Apple's new entry in its flagship smartphone lineup. iPhone 17 "Air"? About the Name There has been some uncertainty...
iPhone SE 4 Thumb 1

iPhone SE 4 to Have Notch Instead of Dynamic Island

Tuesday January 28, 2025 1:49 pm PST by
The upcoming iPhone SE 4 will feature a notch instead of the Dynamic Island, respected display analyst Ross Young said today. The device will have a "notch like the iPhone 14," according to Young, which contradicts a recent leak that depicted a Dynamic Island. Earlier this month, leaker Evan Blass shared images said to feature the iPhone SE 4's design, but those images featured an iPhone...