After years of speculation, Apple may be preparing to open its first retail store in Belgium in the city of Brussels, reports Belgian blog Apple Nieuws Vlaanderen. Apple yesterday posted six job listings for vacant positions in the upcoming Brussels location.

vacatures-apple-store
Details on the store and its location were not provided in the listing, but the store is believed to be planned on the Guldenvlieslaan in a new complex which is currently under construction. The building is expected to be completed in 2015, with Apple as a possible launch retailer. Future Belgian Apple stores are expected for Ghent and Antwerp following the Brussels opening.

Apple is continuing to expand its retail operations under the leadership of Angela Ahrendts, opening stores both domestically and internationally. The company opened its first stores in Turkey earlier this year and has also been hiring for stores in the United Arab Emirates

Top Rated Comments

mr.bee Avatar
mr.bee
130 months ago
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
Glassed Silver
130 months ago
Surely a plot to infiltrate the core of the EU. :cool:

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)
GuyCalledPete Avatar
GuyCalledPete
130 months ago
Sorry to hear about your trouble with that particular Premium Reseller.
I was talking about Easy-M being the competitor premium reseller and I always had there excellent service, fast repairs, affordable prices and great discounts.
I'm talking about their stores in Leuven/Louvain, haven't had experience with their other stores.
I wasn't talking about that one reseller - in fact their location switched a while back to Easy-M and I still had issues there. I'm discussing my general experience with resellers in Belgium in general.

An actual Apple Store will be more than welcome!

-- Pete.
Score: 1 Votes (Like | Disagree)
GuyCalledPete Avatar
GuyCalledPete
130 months ago
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Yup - I shop online or wait until I travel to the UK myself...it'll be good to finally have an actual Apple Store in Brussels, and I have zero sympathies for the franchises who have caused me more than enough issues in the past (exceptionally long warranty repair time (https://forums.macrumors.com/showthread.php?t=594646), very high charges to diagnose an issue with a laptop that was then too expensive to justify repairing, flat out lying about not accepting pre-orders on an iPhone, and when I turned up on the day to buy one, they stated they had all been sold in pre-order, as well as small stuff like staff spending time chatting amongst themselves or to friends when there are customers waiting, etc).

-- Pete.
Score: 1 Votes (Like | Disagree)
mikeyteh Avatar
mikeyteh
130 months ago
An Apple Store in Belgium, you say? In the city of Brussels? I guess you could say it is... Sprouting up! YEAHHHHHHHHHHHHHHH
Score: 1 Votes (Like | Disagree)
weckart Avatar
weckart
130 months ago
That same situation did not save myriad other competitors in other countries. Apple stores will get all the new products first. Resellers will have to wait.
Good luck with that loyalty scheme.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Read Full Article • 117 comments
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Read Full Article • 96 comments
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Read Full Article • 327 comments
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
Read Full Article • 28 comments
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
Read Full Article • 91 comments
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
Read Full Article • 155 comments
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
Read Full Article • 69 comments