Job Listing Points Towards Apple's Continued Interest in Virtual Reality

Over the past several years, Apple has expressed an interest in both virtual reality and augmented reality, and has applied for a number of patents related to both technologies. The company has explored a goggle-like video headset that would possibly allow for 3-D viewing, much like the Oculus Rift virtual reality headset, it's looked into a motion-sensing virtual 3D user interface for iOS devices, and it's explored 3-D "hyper-reality" displays.

While many companies are following in the footsteps of Oculus VR and have already introduced virtual reality hardware, there has been little to no hint that the technology mentioned in Apple's numerous patents will ever come to fruition.

apple_patent_video_goggle
Apple's interest in the virtual reality arena does not appear to have waned, however, and it may even be picking up. A new job posting on Apple's site for an "App Engineer" (via 9to5Mac) suggests that the company is continuing to explore virtual and augmented reality, at least on the software side. The job listing seeks a software engineer to help the company "create next generation software experiences" designed to integrate with "Virtual Reality systems."

We are looking for a software engineer to develop UI and applications to create next generation software experiences. The individual must be able to participate in collaborative and iterative UI design through the implementation phases & complete performant user experience code for product delivery. This engineer will create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.

It is not clear, of course, what Apple means by "Virtual Reality systems," which could refer to a full-on hardware experience, an augmented reality app experience, or something else entirely, but augmented reality and virtual reality have become increasingly important areas for development. Headsets like the Oculus Rift are beginning to catch on, and Google has been experimenting with augmented reality, both in its Ingress game for iOS and Android and with "Project Tango," an ambitious experimental smartphone that will provide 3-D mapping capabilities and immersive augmented reality games.

Apple is in possession of technology that's quite similar to what's used in Google's Project Tango, which Apple acquired in 2013 with the purchase of 3-D mapping company PrimeSense. PrimeSense famously developed the original Kinect, and its technology could be used as the backbone for virtual/augmented reality interfaces and games.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...

Top Rated Comments

Junipr Avatar
146 months ago
"You see, the real world is incredibly thick, so we created this revolutionary device that makes your reality thinner, and lighter than ever. The unibody aluminium makes this the strongest virtual world ever created as well."

Score: 16 Votes (Like | Disagree)
Anonymous2k Avatar
146 months ago
Apple should fix reality 1st..... before they go virtual

.....................
"Expect Us"
Score: 14 Votes (Like | Disagree)
rdlink Avatar
146 months ago
Why does that guy have a C for an ear?
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
146 months ago
Ooh, it also seems to hint at potential employment of Mads Mikkelsen as a device model:



He's going to need to put on a few pounds—specifically in the neck—but I think he's more than capable.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
146 months ago
Every tech company is doing this. And everything else. A simple job posting means nothing. Facebook, Twitter, Google, Amazon and all the other large tech companies are exploring countless technologies. It doesn't mean they'll ever go anywhere.

They also have tens of thousands of patents for things they've never used and likely never will.
Score: 3 Votes (Like | Disagree)
mdelvecchio Avatar
146 months ago
Can't wait for this...to flop.

Yes because so many of apples products are flopping. Perhaps that's why they're the biggest and most profitable tech company and the stock is at a record high. Flop, flop.
Score: 2 Votes (Like | Disagree)