Microsoft Launches New Holiday Ad Comparing Surface Pro 3 to MacBook Air
Microsoft yesterday launched the latest in its series of ads comparing the Surface Pro 3 to Apple's MacBook Air. The new ad, entitled "Winter Wonderland", compares and contrasts the two machines to the jingle of the Christmas melody.
The ad's predominant assessment of the Surface Pro 3 is how powerful the device is in comparison to the MacBook Air, offering similar performance while also supporting pen input. Microsoft also highlights the use of the Surface Pro 3's kickstand and touch screen as major advantages over the MacBook line, as the Microsoft user in the ad goes about using the Surface to design a Christmas-themed coffee mug. Finally, the ad highlights the Surface Pro 3's ability to detach from its magnetic keyboard for easy travel and its robust array of ancillary ports, such as its USB port. "I think I like your Surface Pro 3," the MacBook Air user states at the ad's end. "No seriously, where can I get one?"
Since the Surface Pro 3 was announced this past May, Microsoft has released several ads comparing the device to Apple's line of MacBooks. Back in August, the company released a series of ads sizing up the MacBook Air with the Surface Pro 3 for the first time, most likely for the then-impending back-to-school rush. Microsoft has also pitted the MacBook Air against Lenovo's Yoga 3 Pro in another ad released earlier this month.
All of the ads unsurprisingly position the Microsoft product as offering more versatility and a wider array of functionality compared to the MacBook Air. None of this is new, of course, as Apple and its products have long been popular targets in ads from a number of competitors including Microsoft, which has in the past compared its Cortana virtual assistant to Siri and the Surface RT to the iPad.
Popular Stories
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory.
A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June.
The original AirTag was announced...
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass.
In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
