Apple Follows Through With Plans to Stop Selling Fitbit Devices
Last month, news surfaced of Apple's plans to cease selling Fitbit's line of activity tracking devices in its stores, and as of today, it appears the company has followed through with that decision. All Fitbit products have now been removed from the online Apple Store and Apple has begun removing the devices from its retail stores as well.
Apple previously sold both the Fitbit Flex, Fitbit's activity tracking band, and the Fitbit One, a standalone tracker that could be clipped to clothing, for $99.95. It is not known why Apple opted to remove Fitbit's products from its online stores, but the decision follows Fitbit's announcement that it had no plans to integrate with Apple HealthKit, as it is "working on other exciting projects" for Fitbit users.
Fitbit's activity trackers are similar in function to Apple's upcoming Apple Watch, offering users the ability to track steps taken, distance traveled, calories burned, stairs climbed, and more. Last week, Fitbit announced a new Surge "Fitness Super Watch" that also includes GPS functionality and a heart rate monitor, bringing its tracking capabilities even more in line with the Apple Watch.
Though Fitbit devices have been removed from Apple Stores, Apple is continuing to sell other fitness tracking products, including the UP from Jawbone and the Nike Fuelband. Jawbone recently introduced the UP3, its most recent fitness tracking device that includes skin and ambient temperature sensors along with a heart rate monitor. It is unclear whether Apple will continue to sell these devices as the launch of the Apple Watch approaches or if the ban is limited to Fitbit.
Fitbit's activity trackers are not the first products that Apple has removed from its stores in recent weeks. Earlier in October, Apple removed Bose audio products from its stores, no longer offering the headphones online or in retail locations.
Popular Stories
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN.
Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
In July, Apple sued well-known YouTuber Jon Prosser and his acquaintance Michael Ramacciotti over alleged theft of the company's trade secrets, after Prosser leaked some iOS 26 details in videos uploaded to his YouTube channel Front Page Tech. If you are not caught up on the lawsuit, read our initial coverage to learn more.
Earlier this week, Prosser told The Verge he has "been in active...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information.
"Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added.
...
The Windows 10 end-of-support deadline is driving the largest coordinated PC replacement cycle in years across the industry, and Apple is emerging as one of the main beneficiaries as Mac shipments accelerate.
Counterpoint Research this week reported that nearly 40% of the global installed PC base was still running Windows 10 ahead of the October 2025 cutoff, triggering early fleet renewals...
