Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant - MacRumors
Skip to Content

Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant

Amazon today unveiled a new product called Echo, a cylindrical piece of hardware with a built-in Siri-style voice assistant that's able to answer a variety of requests and perform functions like playing music.

The cloud-connected Echo is entirely controlled by voice and will wake to answer a question when the word "Alexa" is spoken. Like Siri, it can answer questions like "What time is it?" "What's the weather like?" and more, plus it's able to complete tasks like setting an alarm, playing music, or creating a shopping list.


According to Amazon, Echo uses far-field voice recognition capabilities with seven microphones to detect a request from anywhere in a room, and its downward-firing speakers "can fill any room with immersive sound." Echo lets users have access to Amazon Music, Prime Music, iHeartRadio and TuneIn, and with built-in Bluetooth, Echo is also able to play music from a phone or tablet.

As it's connected to the cloud and Amazon Web Services, Echo is designed to learn and gain functionality over time, and an accompanying Amazon Echo app (Android/Fire OS only) or web interface is what lets Echo create alarms, music playlists, shopping lists, and more.

amazonecho
Echo is priced at $99 for Amazon Prime members and $199 for non-Prime members, but currently users must request an invitation from Amazon to be allowed to purchase the device.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 2, 2026 7:21 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max should be launching next month. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Sunday August 2, 2026 7:32 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...

Top Rated Comments

ghsDUDE Avatar
153 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos
Score: 49 Votes (Like | Disagree)
153 months ago
I called the FBI on that family. I have a bad feeling there are dozens of bodies in their basement. And possibly a spaceship in their backyard.
Score: 28 Votes (Like | Disagree)
153 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos

Yeah I saw this comment on the Verge 10 minutes ago too.
Score: 27 Votes (Like | Disagree)
peteullo Avatar
153 months ago
Throwing all resources/ideas at the wall and seeing what sticks?

Score: 26 Votes (Like | Disagree)
bbeagle Avatar
153 months ago
"Looks like a trash can!"

"What if I had a daughter named 'Alexa' - wouldn't work for me!"

Those are the comments we would get if this was an Apple product. Will we get those here?
Score: 21 Votes (Like | Disagree)
153 months ago
Just in case you... don't have your cell phone on you, and are in/on exactly the right room/floor?

#MassMarketAppeal
Score: 19 Votes (Like | Disagree)