Skip to Content

Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant

Amazon today unveiled a new product called Echo, a cylindrical piece of hardware with a built-in Siri-style voice assistant that's able to answer a variety of requests and perform functions like playing music.

The cloud-connected Echo is entirely controlled by voice and will wake to answer a question when the word "Alexa" is spoken. Like Siri, it can answer questions like "What time is it?" "What's the weather like?" and more, plus it's able to complete tasks like setting an alarm, playing music, or creating a shopping list.


According to Amazon, Echo uses far-field voice recognition capabilities with seven microphones to detect a request from anywhere in a room, and its downward-firing speakers "can fill any room with immersive sound." Echo lets users have access to Amazon Music, Prime Music, iHeartRadio and TuneIn, and with built-in Bluetooth, Echo is also able to play music from a phone or tablet.

As it's connected to the cloud and Amazon Web Services, Echo is designed to learn and gain functionality over time, and an accompanying Amazon Echo app (Android/Fire OS only) or web interface is what lets Echo create alarms, music playlists, shopping lists, and more.

amazonecho
Echo is priced at $99 for Amazon Prime members and $199 for non-Prime members, but currently users must request an invitation from Amazon to be allowed to purchase the device.

Popular Stories

Apple Announces Special Event in New York Feature 1

Apple Teases 'A Big Week Ahead' With Announcements Starting Monday

Thursday February 26, 2026 6:06 am PST by
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac. Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
m3 macbook pro blue

M5 Pro and M5 Max MacBook Pro: What to Expect

Wednesday February 25, 2026 3:02 pm PST by
Apple is working on a new MacBook Pro that could launch next week ahead of the "Special Experience" planned for March 4, so we thought we'd highlight all of the rumors about the device so far. Design There are no rumors of design changes, and we are expecting the upcoming M5 MacBook Pro models to look just like the M4 versions. Apple will continue to offer 14-inch and 16-inch size options,...

Top Rated Comments

ghsDUDE Avatar
148 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos
Score: 49 Votes (Like | Disagree)
148 months ago
I called the FBI on that family. I have a bad feeling there are dozens of bodies in their basement. And possibly a spaceship in their backyard.
Score: 28 Votes (Like | Disagree)
148 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos

Yeah I saw this comment on the Verge 10 minutes ago too.
Score: 27 Votes (Like | Disagree)
peteullo Avatar
148 months ago
Throwing all resources/ideas at the wall and seeing what sticks?

Score: 26 Votes (Like | Disagree)
bbeagle Avatar
148 months ago
"Looks like a trash can!"

"What if I had a daughter named 'Alexa' - wouldn't work for me!"

Those are the comments we would get if this was an Apple product. Will we get those here?
Score: 21 Votes (Like | Disagree)
148 months ago
Just in case you... don't have your cell phone on you, and are in/on exactly the right room/floor?

#MassMarketAppeal
Score: 19 Votes (Like | Disagree)