Apple CEO Tim Cook: Apple's 'Creative Engine' Has Never Been Stronger
During today's fiscal fourth quarter earnings call, Apple CEO Tim Cook said that "obviously" the company is working on new products, but that he was going to keep things in the "cone of silence."
I'm not sure what to say. I'm not going to give any hints. We look at a lot of different things and we're fortunate to have a lot of creative people here that want to change the world and have a lot of great ideas.
Cook went on to say that Apple's "creative engine" had never been stronger and the company had never been more passionate, as evidenced with Apple's recent launches of Apple Pay and Apple Watch. Apple Pay, said Cook, is "classic Apple," with the company taking something old and outdated and focusing on making something "very elegant."
Cook also extolled the virtues of Continuity, which allows Macs and iOS 8 devices to integrate in new and innovative ways. "Use your imagination and think about where Continuity goes," said Cook. He went on to say that it would be "incredibly important" going forward for customers.
Cook said that Apple's investors should look at what Apple's done and what it has delivered, along with the skills of the company. Apple is the "only company on the planet" that has the ability to integrate hardware and software at a "world class level" according to Cook, but the company always has "more ideas than resources" to deal with. He also said as a personal investor, he "feels great" about products that are coming up in 2015.
While Cook declined to mention what products Apple might be working on, rumors have suggested the company has several new devices in the works that could significantly boost future sales, including a 12-inch Retina MacBook Air and a 12.9-inch iPad, dubbed the "iPad Pro" by the media.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
