Apple Now Ranked as Fifth Largest Global PC Vendor Due to Price Cuts, Improved Demand

Apple saw its worldwide PC marketshare climb to 6.3 percent in the third quarter of 2014, launching it into the top five worldwide vendors, according to new data released from IDC. While Apple has long held a position as one of the top PC vendors in the U.S., it has not made it into the list of top five worldwide vendors in quite some time.

With nearly 5 million shipments during the quarter compared to 4.5 million in the year ago quarter, Apple saw overall growth of 8.9 percent year over year, allowing it to edge out ASUS as the number five vendor. Lenovo, HP, Dell, and Acer, meanwhile, held their top four positions. Lenovo, as usual, was the top worldwide PC vendor, with more than 15 million shipments and 20 percent marketshare.

idcnumbers

IDC's Preliminary Global PC Vendor Unit Shipment Estimates for 3Q14 (In Thousands)

Apple moved into the number 5 position on a worldwide basis, slightly overtaking ASUS. The company's steady growth, along with recent price cuts and improved demand in mature markets, has helped it to consistently outgrow the market.

As for U.S. shipments, Apple retained its number three vendor position with more than 2.2 million shipments and 13 percent marketshare, up 9.3 percent year over year. HP and Dell held their positions as the top two vendors in the U.S., with 27.7 and 24 percent marketshare, respectively.

idcnumbersus

IDC's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q14 (In Thousands)

Overall, worldwide PC shipments totaled 78.5 million units and saw a year over year decline of -1.7 percent, while PC shipments in the United States totaled 17.4 million units and saw a 4.3 percent year over year growth.

Gartner has also released its shipment estimates for the third quarter of 2014, but its numbers rank ASUS as the number five worldwide PC vendor with 5.7 million shipments. On the U.S. front, Gartner's estimates also place Apple as the third U.S. vendor with 2.4 million shipments and 14.3 percent marketshare.

gartner_3Q14_us_trend

Apple's U.S. Market Share Trend: 1Q06-3Q14 (Gartner)

It is important to note, as always, that the global and U.S. PC shipment estimates from both IDC and Gartner are based on preliminary data, which explains the discrepancies between the two separate shipment estimates.

Apple's move into the number five worldwide vendor comes as the company prepares to launch new iMacs and possibly other Mac upgrades at an event on October 16. Apple has also launched minor updates to its Retina MacBook Pro, MacBook Air, and iMac lineup throughout 2014, and has introduced price drops on the two latter products.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Generic iOS 19 Feature Mock Light

iOS 19 Again Rumored to Feature visionOS-Like 'Glassy' Design

Tuesday March 25, 2025 3:25 pm PDT by
Leaker Jon Prosser today shared a "first look" at Apple's upcoming iOS 19 update, providing mockups of what different apps and features will supposedly look like. Prosser claims the mockups are based on "the real deal" version of iOS 19 that he has seen, but says he is sharing replica images in order to prevent his sources from getting into trouble. Confusingly, Prosser's video features some ...

Top Rated Comments

Taz Mangus Avatar
137 months ago
ipad is a toy compared to productivity and entertainment PC.

And yet you managed to not answer the OP question. Thanks for sharing though.
Score: 29 Votes (Like | Disagree)
gnasher729 Avatar
137 months ago
Does this include iPad shipments as 'PCs'?

Since iPads are not PCs, and since furthermore iPad sales are much higher than 10 million per quarter, no.
Score: 17 Votes (Like | Disagree)
CEmajr Avatar
137 months ago
iPhone is the gateway drug to the Mac
Score: 16 Votes (Like | Disagree)
normanfox Avatar
137 months ago
Does this include iPad shipments as 'PCs'?

ipad is a toy compared to productivity and entertainment PC.
Score: 13 Votes (Like | Disagree)
apolloa Avatar
137 months ago
iPhone is the gateway drug to the Mac

iOS7 and now iOS8 must be the painful sour comedown then.
Score: 9 Votes (Like | Disagree)
scottsjack Avatar
137 months ago
I think it would be a lot more - maybe even 15-20%. Keep in mind that Apple controls a much larger share of the high end market. The average PC sale is for a system that costs like $200-400 - Mac Minis (which I'd be willing to bet are their least popular systems) cost like twice that, and they only go up from there.

Not a chance of going over 10%. Macs are still a niche market of high-end computers that cannot compare to the number of PC spread literally everywhere.

Apple has never acted in the least like it wants to take on mainstream computer sales. Not only does that involve low-cost units that Apple isn't interested in it would also mean keeping operating systems up and current for many years as required by businesses. That directly conflicts with Apple's yearly OS fashion show.

Consider that one could have purchased Windows 7 back when the EOL'd Snow Leopard was alive and that there are still five more years to go before W7 dies. At Apple's current pace even Yosemite may be gone while W7 is still supported.
Score: 8 Votes (Like | Disagree)