Apple Now Ranked as Fifth Largest Global PC Vendor Due to Price Cuts, Improved Demand

Apple saw its worldwide PC marketshare climb to 6.3 percent in the third quarter of 2014, launching it into the top five worldwide vendors, according to new data released from IDC. While Apple has long held a position as one of the top PC vendors in the U.S., it has not made it into the list of top five worldwide vendors in quite some time.

With nearly 5 million shipments during the quarter compared to 4.5 million in the year ago quarter, Apple saw overall growth of 8.9 percent year over year, allowing it to edge out ASUS as the number five vendor. Lenovo, HP, Dell, and Acer, meanwhile, held their top four positions. Lenovo, as usual, was the top worldwide PC vendor, with more than 15 million shipments and 20 percent marketshare.

idcnumbers

IDC's Preliminary Global PC Vendor Unit Shipment Estimates for 3Q14 (In Thousands)

Apple moved into the number 5 position on a worldwide basis, slightly overtaking ASUS. The company's steady growth, along with recent price cuts and improved demand in mature markets, has helped it to consistently outgrow the market.

As for U.S. shipments, Apple retained its number three vendor position with more than 2.2 million shipments and 13 percent marketshare, up 9.3 percent year over year. HP and Dell held their positions as the top two vendors in the U.S., with 27.7 and 24 percent marketshare, respectively.

idcnumbersus

IDC's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q14 (In Thousands)

Overall, worldwide PC shipments totaled 78.5 million units and saw a year over year decline of -1.7 percent, while PC shipments in the United States totaled 17.4 million units and saw a 4.3 percent year over year growth.

Gartner has also released its shipment estimates for the third quarter of 2014, but its numbers rank ASUS as the number five worldwide PC vendor with 5.7 million shipments. On the U.S. front, Gartner's estimates also place Apple as the third U.S. vendor with 2.4 million shipments and 14.3 percent marketshare.

gartner_3Q14_us_trend

Apple's U.S. Market Share Trend: 1Q06-3Q14 (Gartner)

It is important to note, as always, that the global and U.S. PC shipment estimates from both IDC and Gartner are based on preliminary data, which explains the discrepancies between the two separate shipment estimates.

Apple's move into the number five worldwide vendor comes as the company prepares to launch new iMacs and possibly other Mac upgrades at an event on October 16. Apple has also launched minor updates to its Retina MacBook Pro, MacBook Air, and iMac lineup throughout 2014, and has introduced price drops on the two latter products.

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...

Top Rated Comments

Taz Mangus Avatar
145 months ago
ipad is a toy compared to productivity and entertainment PC.

And yet you managed to not answer the OP question. Thanks for sharing though.
Score: 29 Votes (Like | Disagree)
gnasher729 Avatar
145 months ago
Does this include iPad shipments as 'PCs'?

Since iPads are not PCs, and since furthermore iPad sales are much higher than 10 million per quarter, no.
Score: 17 Votes (Like | Disagree)
CEmajr Avatar
145 months ago
iPhone is the gateway drug to the Mac
Score: 16 Votes (Like | Disagree)
normanfox Avatar
145 months ago
Does this include iPad shipments as 'PCs'?

ipad is a toy compared to productivity and entertainment PC.
Score: 13 Votes (Like | Disagree)
apolloa Avatar
145 months ago
iPhone is the gateway drug to the Mac

iOS7 and now iOS8 must be the painful sour comedown then.
Score: 9 Votes (Like | Disagree)
scottsjack Avatar
145 months ago
I think it would be a lot more - maybe even 15-20%. Keep in mind that Apple controls a much larger share of the high end market. The average PC sale is for a system that costs like $200-400 - Mac Minis (which I'd be willing to bet are their least popular systems) cost like twice that, and they only go up from there.

Not a chance of going over 10%. Macs are still a niche market of high-end computers that cannot compare to the number of PC spread literally everywhere.

Apple has never acted in the least like it wants to take on mainstream computer sales. Not only does that involve low-cost units that Apple isn't interested in it would also mean keeping operating systems up and current for many years as required by businesses. That directly conflicts with Apple's yearly OS fashion show.

Consider that one could have purchased Windows 7 back when the EOL'd Snow Leopard was alive and that there are still five more years to go before W7 dies. At Apple's current pace even Yosemite may be gone while W7 is still supported.
Score: 8 Votes (Like | Disagree)