dowlingLongtime Apple public relations veteran Steve Dowling has stepped into the role of interim head of public relations, reports Re/code. Dowling was offered the position by Tim Cook last week, after Apple spent six months searching for a replacement for Katie Cotton.

Following Cotton's departure from the company, Apple was said to be looking for a "friendlier, more approachable face" to take over. While Apple was said to have considered outside candidates like former White House press secretary Jay Carney, rumors in June suggested the position could go to either Steve Dowling or Nat Kerris, another veteran PR employee.

According to Re/code, Dowling's position is temporary, and Apple has plans to continue to look for other possible high-profile external candidates.

Dowling's appointment has been framed to employees as an interim one and I'm told Apple will continue to evaluate worthy outside candidates if one should pop up. That said, the fact that Cook has officially put Dowling at the top of Apple's PR organization suggests he could remain there. Given that, what will Nat Kerris -- who has headed up Apple product PR for years, recently overseeing the company's massive Watch and iPhone 6 event -- do now? Reached for comment, Apple confirmed Dowling's new role, but declined to confirm his title or provide comment.

Dowling has worked for Apple for eleven years and before taking over Cotton's former role, he served as the senior director of corporate public relations at the company. Before that he worked at CNBC's Washington Bureau for eight years.

The search for a "friendlier" PR chief to replace Cotton follows Apple's efforts to be more open under Tim Cook's leadership. The company has thus far loosened non-disclosure restrictions on developers, made WWDC session materials available to the public, and invited a range of new publications to its iPhone 6 event, including sites that had previously been shunned.

Top Rated Comments

dannyyankou Avatar
137 months ago
"A friendlier, more approachable face"

Here's the predecessor-

Score: 5 Votes (Like | Disagree)
Rogifan Avatar
137 months ago
iPR Chief. Like,

Image (http://cl.ly/XqO4/06_41_0.jpg)

:apple:

That font. :eek:
Score: 5 Votes (Like | Disagree)
BigBeast Avatar
137 months ago
The search for a "friendlier" PR chief to replace Cotton follows Apple's efforts to be more open under Tim Cook's leadership. The company has thus far loosened non-disclosure restrictions (http://oleb.net/blog/2014/06/apple-lifted-beta-nda/) on developers, made WWDC session materials available to the public (https://developer.apple.com/videos/wwdc/2014/), and invited a range of new publications to its iPhone 6 event, including sites that had previously been shunned.
The new friendlier face of Apple– unless you document proof of product flaws etc., which forces Apple to go HAM.
Apple Bans Computer Bild from Future Releases (http://www.ibtimes.co.uk/apple-bans-german-magazine-over-iphone-6-plus-bend-test-1468140)
Score: 4 Votes (Like | Disagree)
jonnysods Avatar
137 months ago
He's got a lot of work to do right now!
Score: 3 Votes (Like | Disagree)
MellowFuzz Avatar
137 months ago
Just give him the job and get on with it - either he's capable or he's not.
Score: 2 Votes (Like | Disagree)
Just sayin... Avatar
137 months ago
Steve's stepping into a real tough situation - good luck...
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...