AT&T Executive: 'Amazing to See the Volume' as iPhone 6 Debut Tops 5s and 5 Launches
While Apple's launch-day supplies for the iPhone 6 are holding up fairly well so far, the larger iPhone 6 Plus has been sold out as shipping estimates move to 3-4 weeks. Overall, demand appears to be high as many expected, with the new form factor and larger displays serving to entice new and upgrade customers.
AT&T executive Ralph de la Vega addressed the iPhone 6 launch in comments at the the Goldman Sachs Communacopia Conference this morning, citing "amazing" volume with hundreds of thousands of orders taken according to Fierce Wireless.
"It's amazing to see the volume," he said, adding that the "systems are rocking" and "everything is going well." He said demand for the new phones is "better than last year and they're better than the prior year [before that]."
"Every time there is a change in [iPhone] design, there's an uptake," he said. "I think this design is particularly good."
Carriers are battling fiercely for iPhone 6 customers, with many touting trade-in offers to help keep customers on board or attract new ones. Carriers are also pushing hard to convert customers to newer plans that uncouple device and service pricing, financing the device over a period of 12 months or more rather than offering outright subsidies.
Popular Stories
The lower-end iPhone 18 and iPhone 18e will be equipped with 9GB of RAM, up from 8GB in the iPhone 17 and iPhone 17e, according to supply chain analyst Ming-Chi Kuo.
In a social media post, Kuo said the 1GB increase in RAM will ensure that Apple Intelligence features continue to run smoothly on the pair of devices.
The higher-end iPhone 18 Pro, iPhone 18 Pro Max, and foldable "iPhone Ultra...
Apple recently added the iPhone 16e to its refurbished store, with U.S. pricing starting as low as $419 for a model with 128GB of storage.
Originally released in February 2025, the iPhone 16e is a lower-end device with a 6.1-inch OLED display, an A18 chip with 8GB of RAM for Apple Intelligence support, a single 48-megapixel rear camera, a 12-megapixel front camera, a USB-C port, an Action...
Apple will likely "repeat the iPhone X story" by unveiling its foldable iPhone at the same time as the iPhone 18 Pro and iPhone 18 Pro Max, but starting foldable iPhone pre-orders at a later date, according to analyst Ming-Chi Kuo.
Kuo today said manufacturing challenges have limited early production of the foldable iPhone, which will reportedly be named iPhone Ultra. As a result, he...
