AT&T Executive: 'Amazing to See the Volume' as iPhone 6 Debut Tops 5s and 5 Launches
While Apple's launch-day supplies for the iPhone 6 are holding up fairly well so far, the larger iPhone 6 Plus has been sold out as shipping estimates move to 3-4 weeks. Overall, demand appears to be high as many expected, with the new form factor and larger displays serving to entice new and upgrade customers.
AT&T executive Ralph de la Vega addressed the iPhone 6 launch in comments at the the Goldman Sachs Communacopia Conference this morning, citing "amazing" volume with hundreds of thousands of orders taken according to Fierce Wireless.
"It's amazing to see the volume," he said, adding that the "systems are rocking" and "everything is going well." He said demand for the new phones is "better than last year and they're better than the prior year [before that]."
"Every time there is a change in [iPhone] design, there's an uptake," he said. "I think this design is particularly good."
Carriers are battling fiercely for iPhone 6 customers, with many touting trade-in offers to help keep customers on board or attract new ones. Carriers are also pushing hard to convert customers to newer plans that uncouple device and service pricing, financing the device over a period of 12 months or more rather than offering outright subsidies.
Popular Stories
Chase this week announced new perks for its Sapphire Preferred credit card, and one of them is a complimentary one-year Apple TV streaming subscription.
To get the free year of Apple TV, which typically costs $12.99 per month in the U.S., you must activate the card by December 31, 2026.
If you are already subscribed to Apple TV directly through Apple, the complimentary subscription from...
Yesterday, we reported that Chase's Sapphire Preferred credit card ($95 annual fee) now offers a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription instead.
It turns out that the Apple One discount now extends to Chase's premium Sapphire Reserve credit card too ($795 annual fee). The Sapphire Reserve has offered free...
Apple's standard iPhone 18 model will launch in early 2027, based on comments from a partner in the company's supply chain that appear to corroborate rumors of a delayed spring release for the base model.
Apple typically works on an annual smartphone launch cycle where it releases the entirety of its latest flagship iPhone series in the fall, usually around mid-September. That appears set to ...
