Following today's announcements of the iPhone 6, iPhone 6 Plus, and Apple Watch, Apple has launched a redesigned website with a brand-new interface for mobile devices. The new interface emphasizes a flat design aesthetic, which includes a drop-down menu bar that allows users to scroll through Apple's product line.

newapplemobilesite
Individual product pages have also been formatted to fit mobile devices, as text and images fit inside a single column. Apple displayed the full, desktop version of its site on its mobile devices prior to today's announcements.

newapplemobilesite2
Apple also redesigned its Apple Store App last week, making it universal for both the iPhone and iPad and allowing users to start shopping on one device and finish it on another, including a Mac or PC.

Top Rated Comments

pedromcm.pm Avatar
149 months ago
Looks great!

What an amazing day... Fantastic keynote! On every tech news website, the haters are in full force. Even on this one.

We know what this means. Apple nailed it big time!
Score: 11 Votes (Like | Disagree)
KoolAid-Drink Avatar
149 months ago
Am I the only one who has the website crashing Safari every time I open it, on a 5s (7.1.2, unjailbroken)?
Score: 5 Votes (Like | Disagree)
SilianRail Avatar
149 months ago
Mobile versions of websites are almost universally awful. Good for Apple for taking their time to get it right.
Score: 5 Votes (Like | Disagree)
webberade Avatar
149 months ago
Loving the design changes to the website and mobile sites. This should have been done last year with the iOS 7 launch but better late than never.

Apple wins the day for sure!
Score: 4 Votes (Like | Disagree)
MartinAppleGuy Avatar
149 months ago
What an amazing day... Fantastic keynote! On every tech news website, the haters are in full force. Even on this one.

We know what this means. Apple nailed it big time!

Yip, there will be a lot of people crying over this getting annoyed at themselves not being able to think of something mean to say. I feel their pain, they don't stand a chance ;)
Score: 4 Votes (Like | Disagree)
osofast240sx Avatar
149 months ago
What an amazing day... Fantastic keynote! On every tech news website, the haters are in full force. Even on this one.

We know what this means. Apple nailed it big time!
Apple nailing it is an understatement#
Score: 4 Votes (Like | Disagree)

Popular Stories

Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
M5 MacBook Pro

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Sunday January 25, 2026 11:46 am PST by
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...