Apple Homepage Now Redirecting to Event Countdown Ahead of Tomorrow's Announcements

With less than 24 hours to go until tomorrow's major media event, Apple has begun redirecting its entire homepage in the U.S., Apple.com, to Apple.com/live, which displays a countdown to the event. Apple's move to redirect all homepage traffic to its event countdown is undoubtedly an effort to ramp up anticipation for its upcoming announcements.

Apple's promotion of the event along with its location at the Flint Center, where the original Mac was unveiled, suggests that Apple has something huge in the works for tomorrow's announcements. While Apple's media events are always major affairs, Apple has made an extra effort this year to build up hype for the big unveiling.

eventcoundown24hours
Apple has plans to live stream the event on its website and the company will likely stream the event to the Apple TV with a dedicated channel, as it has done for past events. MacRumors will be providing live coverage of the event, both on MacRumors.com and on the MacRumorsLive Twitter account for those unable to watch Apple's live stream.

Tomorrow's event kicks off at 10 a.m. Pacific Time at the Flint Center at De Anza College in Cupertino. Apple is expected to unveil a multitude of new products and services, including two versions of the iPhone 6, its much-rumored wearable device, and its mobile payments initiative.

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

Top Rated Comments

Populism Avatar
150 months ago
Apple's clock is five seconds slower than MacRumors' clock. I am at a complete loss, therefore, of which one to stare at for the next 22 hours.

Maybe I will have two different tabs open with the two clocks and just go back and forth.
Score: 52 Votes (Like | Disagree)
150 months ago
Found this on Reddit. Hilarious.

Score: 51 Votes (Like | Disagree)
RDeckard Avatar
150 months ago
Samsung is saving everyone some time and will now be redirecting to Apple's event countdown page.
Score: 48 Votes (Like | Disagree)
Peace Avatar
150 months ago
Anyone else nervous about how much hype there is? Seems like the hype machine is in full effect.

I don't think I've ever seen Apple's homepage redirect to a keynote.

Stuff is going down man..It's going down.
Score: 37 Votes (Like | Disagree)
4God Avatar
150 months ago
The end of the world. ;)

For Samsung...
Score: 29 Votes (Like | Disagree)
Rogifan Avatar
150 months ago
Holy Crap! :eek:

http://www.cultofmac.com/294521/apple-security-sept-9-event/
Score: 23 Votes (Like | Disagree)