Apple Employees 'Set Low Expectations' For iWatch Battery Life

Ahead of the expected debut of Apple's wearable at Tuesday's media event, Jessica Lessin of The Information (via Business Insider) has shared some hints on what the device's battery life might be like. According to her report, employees familiar with the device have "set low expectations" for its battery life.

Lessin did not give details on how long the iWatch's battery might last, but past rumors have suggested that battery life was one of the main areas Apple was struggling with during the device's development.

set-iwatch-concept

2.5-inch iWatch concept from SET Solution with curved, rectangular display

In the build-up to the new Apple Watch, it is easy to get seduced by the rumored features. Curved screen! Wireless charging! Jony Ive thinks it's slick!

But--and I hate to burst everyone's bubble here--the appeal of the world's most highly anticipated wearable computer is going to come down to something a lot more mundane: battery life.

News of battery life issues first surfaced in March of 2013, suggesting iWatch prototypes had been seeing poor battery life, in the range of a day or two. At the time, Apple was said to be aiming for four to five days before charging, but it's unknown if the company managed to hit that goal.

In light of battery issues, Apple explored several different charging technologies for the device, including solar charging, motion charging, and wireless charging. Solar charging was a bust, but according to rumors, the final device will ship with wireless charging capabilities, which could help to reduce the burden of frequent charges.

With just four days to go until Apple's wearable device is unveiled, rumors have been picking up. Recent information for the iWatch points towards two display sizes, a curved OLED display, a range of band options, a multitude of high-quality sensors, and NFC support, in addition to the aforementioned wireless charging.

Though we expect to see the iWatch at Apple's upcoming iPhone 6 event, many reputable sources have suggested the device won't ship to consumers until early 2015.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
top stories 2025 12 27

Top Stories: iPhone Fold Mockup, Where's the New Apple TV?, and More

Saturday December 27, 2025 6:00 am PST by
Merry Christmas and Happy Holidays from MacRumors! News in the Apple world has unsurprisingly been relatively slow over the past week, but Apple's upcoming foldable iPhone managed to make its way back into the news, while we also shared updates on current and future Apple TV news. iOS 26.3 will be bringing some new features, particularly for users in the EU, so we'll look for additional...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...

Top Rated Comments

coasterswim Avatar
148 months ago
To me, 1+ days of battery is fine. I charge my phone every night, I can charge a watch, too. It's when it goes less than a day that it becomes a problem.
Score: 56 Votes (Like | Disagree)
unplugme71 Avatar
148 months ago
I'd like 2-3 days of battery life. That way, after 2 years, the battery should still last a full 24 hours.
Score: 19 Votes (Like | Disagree)
douglasf13 Avatar
148 months ago
It would have to knock my socks off in order for me to buy one. Wearing a watch everyday just seems so... dated...

Checking the time on a device in your pocket is what is dated. Wrist watches eventually replaced pocket watches, and wrist computers will someday replace pocket computers. That being said, I think we'll need a lot more diversity in designs before it catches on.
Score: 18 Votes (Like | Disagree)
IJ Reilly Avatar
148 months ago
So now we're getting second guessing of the second guessers.

Situation normal.
Score: 18 Votes (Like | Disagree)
JonneyGee Avatar
148 months ago
Rumors may be picking up, but good mockups aren't. It seems as though MR's strategy is to rotate through each of the 3 awful mockups someone made with each post. *gag*
Score: 18 Votes (Like | Disagree)
djplaxe2109 Avatar
148 months ago
It would have to knock my socks off in order for me to buy one. Wearing a watch everyday just seems so... dated...
Score: 15 Votes (Like | Disagree)