Tim Cook: Apple to Add Security Alerts for iCloud Users, Broaden Two-Factor Authentication - MacRumors
Skip to Content

Tim Cook: Apple to Add Security Alerts for iCloud Users, Broaden Two-Factor Authentication

icloud_icon_blueApple will add security alerts for iCloud users, broaden two-factor authentication and make a more aggressive effort to alert users about protecting their accounts, Apple CEO Tim Cook told the Wall Street Journal in his first interview since the recent hacking incident involving celebrities' iCloud accounts.

To make such leaks less likely, Mr. Cook said Apple will alert users via email and push notifications when someone tries to change an account password, restore iCloud data to a new device, or when a device logs into an account for the first time. Until now, users got an email when someone tried to change a password or log in for the first time from an unknown Apple device; there were no notifications for or restoring iCloud data.

Cook said the new notifications will begin in two weeks and will allow users to take action on potential hacking immediately, allowing them to either change the password to retake the account or alerting Apple's security team. Cook echoed Apple's previous press release on the hackings, stressing that the best prevention for future incidents are more human than technological.

"When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece," he said. "I think we have a responsibility to ratchet that up. That's not really an engineering thing."

Apple will also broaden use of its two-factor authentication system, allowing it to also cover access to iCloud accounts from mobile devices like iPad and iPhone. Cook said the majority of Apple's users don't use two-factor authentication, so the company is planning on aggressively getting its users to turn on the feature. Cook also mentioned that had the celebrities been using two-factor verification, the hackers would not have been able to guess their security questions.

Apple has previously explored expanding two-factor authentication to some iCloud services, but an official expansion of the feature had not yet been introduced.

Popular Stories

iphone duo feature

Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch

Thursday October 8, 2026 11:05 am PDT by
The Independent's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1. Cook said the transition "started years ago."...
iPhone 4 on Black Feature

Full iPhone 4 'Antennagate' Q&A Video Surfaces After 16 Years

Thursday September 24, 2026 5:39 am PDT by
A 47-minute video of the Q&A session from Apple's 2010 iPhone 4 "antennagate" press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook, and Bob Mansfield answering reporters' questions. The recording was highlighted by Daring Fireball's John Gruber, who attended the event. Apple called the July 16, 2010 press conference amid complaints that holding the iPhone 4 in a particular...
Tim Cook Executive Chair 16x9 1

Tim Cook to Attend White House State Dinner for Xi Jinping

Wednesday September 16, 2026 4:41 pm PDT by
Apple executive chairman Tim Cook is expected to attend a White House state dinner for Chinese President Xi Jinping, reports Bloomberg. Cook stepped down as Apple CEO and transitioned to executive chairman on September 1, with John Ternus taking over. Part of Cook's new role includes engaging with policymakers around the world. U.S. President Donald Trump invited Cook, OpenAI CEO Sam...

Top Rated Comments

Swazaloo Avatar
158 months ago
They should have thought this ahead before the damage is already done.
This type of poor management of sensitive data reminds me of Microsoft, ie; Damage control policy, let the bad things happen then look for ways to prevent them from happening again.

Yea and they should have thought about smoking being bad before millions of people died from it. What more do you want? They already have 2-step verification. The more alerts the better.
Score: 36 Votes (Like | Disagree)
158 months ago
Sounds like a typical case of users using weak passwords (which most users tend to do) and hackers using common words to guess them. Amazing that with all the attempted hacking and identity theft and such going around that people still refuse to use complex passwords and security features. Especially celebrities.
Score: 29 Votes (Like | Disagree)
158 months ago
Glad that Tim Cook himself is speaking up and Apple is actually showing responsibility by making changes to security. Old Apple under Steve Jobs would stonewall for as long as possible, hoping that the story would go away.

Tim Cook is a fantastic CEO this way. He has done a great job at saying "hey, we screwed up" when they have (and even if they haven't), and saying "hey, we agree, things could be better and we're going to make sure they are."
Score: 21 Votes (Like | Disagree)
158 months ago
They should have thought this ahead before the damage is already done.
This type of poor management of sensitive data reminds me of Microsoft, ie; Damage control policy, let the bad things happen then look for ways to prevent them from happening again.
Score: 17 Votes (Like | Disagree)
158 months ago
So when the so called hacker is already restoring all the data to a phone or a forensic program all we get is an e-mail telling us "hey all your dumb selfies are being downloaded by an unknown person"?

Not if you enable 2-factor authentication. Then they will not be able to change your password, so they won't be able to get at your iCloud data.

Also, as the article said, Apple is also going to expand 2-factor authentication so, presumably, even if you know someone's password, you STILL won't be able to restore/slurp their iCloud backups without also having access to one of their trusted devices.

Most importantly, he points out that most of their customers CHOOSE not to use 2-factor authentication. (Which is THE CUSTOMER'S FAULT, not Apple's.) And they are going to start harassing customers to smarten up and use it.

There is nothing more Apple can do than that.
Score: 16 Votes (Like | Disagree)
wlossw Avatar
158 months ago
They need to halt the restore until you authorize the action either with trusted device or secure backup key... Notification after the fact, is of questionable value...
Score: 14 Votes (Like | Disagree)
Latest Stories
Developers Question Scope of Potential Apple Antitrust Settlement
Developers Question Scope of Potential Apple Antitrust Settlement
3 minutes ago
iPhone Duo Resold for $5,000 on eBay After Selling Out
iPhone Duo Resold for $5,000 on eBay After Selling Out
5 minutes ago
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
14 minutes ago
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
32 minutes ago
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
1 hour ago
First Apple TV 4K Pre-Order Discount Arrives at Amazon
First Apple TV 4K Pre-Order Discount Arrives at Amazon
1 hour ago
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
2 hours ago
iPhone Duo Now Available to Pre-Order From Apple
iPhone Duo Now Available to Pre-Order From Apple
2 hours ago
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
4 hours ago
Apple Store Down Ahead of iPhone Duo Pre-Orders
Apple Store Down Ahead of iPhone Duo Pre-Orders
4 hours ago
Oops, Apple's Website Just Hinted at iPad Mini 8
Oops, Apple's Website Just Hinted at iPad Mini 8
13 hours ago
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
16 hours ago
Apple Pledged $25 Million to Trump's White House Ballroom
Apple Pledged $25 Million to Trump's White House Ballroom
17 hours ago
Touchscreen MacBook Pro Could Launch on November 6
Touchscreen MacBook Pro Could Launch on November 6
19 hours ago
New Withings Users Must Pay $99/Year for Apple Health Syncing
New Withings Users Must Pay $99/Year for Apple Health Syncing
19 hours ago
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
20 hours ago
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
20 hours ago
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
22 hours ago
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
22 hours ago
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
23 hours ago
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
1 day ago
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
1 day ago
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
1 day ago
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
1 day ago
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
1 day ago
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
1 day ago
Apple Now Inviting Media to October 28 'Launch Experience'
Apple Now Inviting Media to October 28 'Launch Experience'
1 day ago
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
2 days ago
10 HomeView Features You Might Have Missed
10 HomeView Features You Might Have Missed
2 days ago
Apple Becomes Second Company to Close Above $5 Trillion
Apple Becomes Second Company to Close Above $5 Trillion
2 days ago