Apple in Talks With Insurance Companies Over HealthKit Partnership

In addition to seeking partnerships with several different hospitals and health institutions for its HealthKit initiative, Apple is also speaking with major U.S. insurance companies like UnitedHealth and Humana.

In a report on rising medical costs and partnerships between insurance providers, corporate employers, and fitness device makers, Bloomberg suggests that Apple has spoken with insurance companies about HealthKit, but no specifics on the conversation were provided.

The focus of the piece, highlighting the insurance perks that companies can offer to employees with healthy habits, implies that Apple may be exploring partnerships that would possibly allow its collected data to be shared with insurance companies and other medical providers.

Under the Affordable Care Act, the new national health-care law, companies can spend as much as 30 percent of annual insurance premiums on rewards for healthy behavior.

Technology companies are taking note. Apple Inc., which has new health-tracking software called HealthKit that will be released this year and is said to be developing its own wearable device, has talked with UnitedHealth, the biggest U.S. insurer, and Humana, about its health initiatives, executives at the insurance providers said. The companies wouldn't provide specifics about the conversations. Apple declined to comment.

An example of a partnership between a fitness company, an insurance provider, and a corporation is the agreement between Fitbit and oil company BP. As explained by Bloomberg, BP gave employees the option to wear a Fitbit fitness tracking device to earn points resulting in cheaper health insurance.

ios8healthapp

Apple's Health app

It is unclear if Apple is in talks about similar programs, but the company has been exploring many different options for its HealthKit initiative. First introduced during WWDC, HealthKit is a set of APIs designed to be incorporated into apps and hardware devices, collecting and aggregating a wealth of health and fitness data into one convenient location.

HealthKit pairs with the newly introduced Health app, which provides an interface for users to view all of this health data. Apple has already announced several partners it is working with on HealthKit, including Nike, the Mayo Clinic, and Epic Systems, a company that deals with electronic health records.

A recent report from Reuters has also suggested Apple is in talks with multiple health providers at Mount Sinai, Cleveland Clinic, Johns Hopkins, and Allscripts, with the company pushing HealthKit and its Health app as an all-in-one patient data resource for medical professionals.

The Health app, built into iOS 8, will be available to the general public as of next month, and the first fitness and health apps and devices will likely introduce support for HealthKit shortly after iOS 8 debuts. The Health app is also said to be heavily tied to Apple's own upcoming wearable, which may measure several different health-related metrics including fitness levels and sleep quality.

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...

Top Rated Comments

studio¹³¹ Avatar
145 months ago
"We see you're getting fatter. Your rates just went up..."
Score: 38 Votes (Like | Disagree)
yaxomoxay Avatar
145 months ago
But why? Not that you're wrong but at least tell us why lol

they don't make insurance cheaper, they create fake discounts.
They punish those who don't follow the rules that THEY set up. And they use any possible excuse not to pay when they should.
I eat a french fry, I have an unrelated heart attack... and they can avoid to pay for my cures.

It's very dangerous and intrusive.

and mind you. In 2009 a major insurance company wanted $900 a week (A WEEK!!!) because of a pre-existing condition. That's their mind-set, the last thing you want is for them to know what you do, because whatever you do, it won't be 100% healthy.
Score: 21 Votes (Like | Disagree)
CrAkD Avatar
145 months ago
Let's be real. If this turned into price breaks for people that's great but you know they are going to use it to charge people MORE for insurance 5% of people will get discounts 95% will price hikes cause their unhealthy. OPT OUT!
Score: 13 Votes (Like | Disagree)
keysofanxiety Avatar
145 months ago
Not often I say this, but thank goodness for the NHS in the UK.
Score: 11 Votes (Like | Disagree)
bushido Avatar
145 months ago
"sorry we see that you havent worked out using the health app 2 years ago on a monday. therefore we regret to tell you that we cannot cover your bill"

greaaaat things to come. oh well i am not an us citizen so health insurance is all good
Score: 9 Votes (Like | Disagree)
The Mercurian Avatar
145 months ago
Major dislike. Are oyu paying attention Apple employees - a move like this would stop me from buying an i Watch
Score: 7 Votes (Like | Disagree)