Beats Electronics today posted a new video to its Twitter account, celebrating Apple's acquisition of the company alongside Beats Music. The short video (via 9to5Mac) features Beats Pill mascots Tina and Mikey excited about the acquisition, with Siri informing the two that Dr. Dre would be having a party to celebrate.


When the two ask Siri for directions to the party, Siri informs them that the party is by invitation only. When pressed further, Siri responds "Sorry, I didn't get that", poking fun at virtual assistant's typical response when it doesn't work properly.

Earlier today Apple updated its website with a new page celebrating the Beats acquisition, titled "Welcome to the family".

Update 8/2 12:00 PM PT: The Beats Electronics tweet featuring the video has been deleted from Twitter.

Top Rated Comments

impulse462 Avatar
146 months ago
Awful commercial.
Score: 34 Votes (Like | Disagree)
SchneiderMan Avatar
146 months ago
A new low.
Score: 24 Votes (Like | Disagree)
0000757 Avatar
146 months ago
1) Apple didn't make this
2) It's not an ad
3) First it was iOS 7, then the dropping of the 17 inch, then it was the 5C, now it's this video. What's going to be the next "APPLE IS DYING STEVE WOULD HAVE NEVER ALLOWED THIS!!!1!1!1!1!1!!!########" topic?

Y'all are so rediculous. This isn't even that bad of an ad. Apple has made way worse. I'm talking way way way worse. Y'all making this tiny video out to be like someone bombed the Apple HQ. It was funny to see the overreactors at first but now its just really annoying.
Score: 21 Votes (Like | Disagree)
PowerBook-G5 Avatar
146 months ago
Oh God what the hell is this? This commercial is terrible and so un-Apple and it shows that we need Steve back...too bad he couldn't have been cloned so that we'd have another one.

Steve would never have allowed this
Score: 21 Votes (Like | Disagree)
spyguy10709 Avatar
146 months ago
Oh God what the hell is this? This commercial is terrible and so un-Apple and it shows that we need Steve back...too bad he couldn't have been cloned so that we'd have another one.

Steve would never have allowed this

I never agree with these types of comments.

This time I do.

Literally, Apple. What the actual F?
Score: 20 Votes (Like | Disagree)
mistafro Avatar
146 months ago
HATERS SHUT UP!!, you don't see the true message! Apple is basically saying "Beats Pill dudes" you are getting the axe! You ain't invited! pure genius! Wake up haters and see this! Apple ain't buying beats for what they have out now, it's for where they will take it! Read the PR and it's all about the future, Apple will take beats to a whole new level, and to be more precise... will take music to a whole new level!
Score: 13 Votes (Like | Disagree)

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...