Microsoft Launches New Cortana vs. Siri Ad Showing Off Context-Aware Reminders
Microsoft today launched a new commercial comparing its new Cortana virtual assistant to Apple's virtual assistant Siri, demonstrating how the former is able to perform contextually-aware tasks using a number of services.
Titled "Happy Anniversary", the commercial shows Cortana and Windows Phone 8.1 running on the Nokia Lumia 635 as the narrator makes commands related around a wedding anniversary. First, the narrator asks Cortana to remind him to wish his wife a happy birthday he next time she calls, as the voice assistant schedules a reminder around the call. Meanwhile, Siri does not comply to the request.
The narrator then asks Cortana to remind him to get roses when he comes near any flower shop, while Siri once again does not comply. Finally, Cortana automatically gives a traffic reminder prompting the narrator to leave before traffic delays, as Siri finishes by saying "Now that is a smart phone."
This is the first time that Microsoft has demonstrated its new Cortana voice assistant against Siri, however the company has used Siri's voice to poke fun at the iPad in the past. Cortana was originally announced in April alongside Windows Phone 8.1, as Microsoft touted the virtual assistant's ability to tie reminders and tasks around people and locations. Notably, a Windows Phone manager said last month that the company wants Cortana to be "pervasive" among mobile platforms, perhaps indicating that Microsoft could expand Cortana to iOS and Android.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect.
There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect.
The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design.
It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information.
Relocated Charging Port
While the Magic Mouse switched from...
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things.
Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out.
That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook.
Specifically, Meta has redesigned the...
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions.
The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...