Apple Launches New 'The Notebook People Love' MacBook Air Ad

Monday July 21, 2014 4:32 pm PDT by Juli Clover

Apple has launched a new television ad for the MacBook Air, "Stickers," showing off an array of customizable decals placed over the Apple symbol on the back of the notebook.

Decals shown include various sunglasses, hats, and headphones, along with nods to Breaking Bad, Peanuts, Ice Age, Snow White, Pac Man, Chi the Cat, The Simpsons, Batman, Wonder Woman, the Tasmanian Devil, Hello Kitty, Catwoman, and Mickey Mouse.

There are also cameras, record players, trees, faces, cityscapes, planets, scuba divers, 8-bit games, a variety of abstract designs and patterns, and more, plus a Beats logo. The new spot ends with a side view of the MacBook Air and the tagline "The notebook people love." Apple has also posted a "Stickers" page on its website detailing some of the decals in the video.

A celebration of all the many ways people love the MacBook Air, featuring music from artist/producer, Hudson Mohawke.

Apple's MacBook Air, last refreshed in April of 2014, is known for its portability and ultrathin size, weighing in at 2.38 pounds for the 11-inch model and 2.96 pounds for the 13-inch model. The MacBook Air is also Apple's most affordable notebook, with prices beginning at $899.

Related Roundup: MacBook Air

Buyer's Guide: MacBook Air (Neutral)

Related Forum: MacBook Air

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Top Rated Comments

markyr17

159 months ago

I love the usage of the retro apple logo

Score: 47 Votes (Like | Disagree)

MrLoL

159 months ago

I love it! :D

Score: 28 Votes (Like | Disagree)

AngerDanger

159 months ago

This ad addresses one area in which Macs have beaten PCs since their inception. Sure, there are software, UI, and hardware requirements that one must consider before buying a computer, but this is what most people need to know: Is there a logo depicting an apple on the back of my computer, and if so, will the surrounding surface allow for the application of stickers?!

The answer, of course, for Macs is a resounding "YES!". As a matter of fact, the sticker application area is up to 35x faster than leading PCs! You can even overclock the sticker applying process to reach 40-45x.